In 2015 Hewlett-Packard made headlines when it split its global business into two smaller publicly traded companies: Hewlett-Packard Enterprise and HP.
With over 250 partners in Australia who sell and distribute their products, along with a database of 8,000+ people, HP needed to find a new way to engage their partners, keeping them up to date on products and inspired to recommend them to customers.
HP’s first newly improved eDM included an article on HP workstations in space, and thanks to our editing and positioning the article became their top ranked story, receiving numerous social media shares.
Channel Marketing Manager
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us.
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What are the steps to implementing this solution in a similar process?
Before we begin we’ll need to understand you and your teams particular pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover in the listening stage. Click here to learn more on our process. We’re happy to help.
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help