Content | Social | Research & Innovation
Many customers would understandably panic when it looked like something was not right with their Wi-Fi, and so they would call Telstra. But most of the time the issue could be solved very simply, with a bit of basic knowledge.
Customer Pain points
Keyword research showed us that customers do not view their wifi problem as a ‘slow wifi’, but that to them it was rather ‘slow internet’. Identifying this key point was crucial to the positioning of the content.
Product Owner – Home Dashboard
Connected Home and Business, Product and Technology
What do you need to know before taking this approach?
What are the steps to implementing this solution in a similar process?
Before we start we need to understand you and your teams particular pain points which may be different to another companies so it all starts with listening. From there we go through various stages depending on what happens in the listening stage. Click here to learn more on our process.
What are key things to consider before moving forward with purchasing a solution like this?
The content audit is a highly valuable process that will not only help you to solve your immediate customer pain point, but that may also uncover other opportunities for your brand. Any audience data that you can share with us from your owned and operated channels (UVs, PVs etc) will help us the make the audit as thorough as possible.