Search Results: identity

  • Stupidity allowed. The importance of building confidence in a creative team

    Posted by Loli 14/01/20

    It’s my turn to write something, hopefully, design-related. From my always-junior without-any-area-of-expertise that can-do-a-bit-of-everything perspective. I’d like to write about a topic I’m not an expert in – actually the opposite – an issue I’ve always struggled with: self-confidence. From my very first project at uni, up to the last one I’ve been working on […]

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  • Why a photography style is vital to your brand identity (and how to use stock if you have to)

    Posted by Rach 05/01/20

    It’s true what they say; a picture can say a thousand words. Which is why when it comes to photography, you need to choose imagery that says all the right things about your brand. Sounds like a simple enough task? Perhaps not. Like so many things in life, the hardest part is getting started, but […]

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  • Are your assets distinctive?

    Posted by Rach 07/11/19

    If you work in, around or near anything to do with brands and marketing, you may be familiar with the term ‘distinctive assets’. If these words have only ever brushed past your eardrums briefly, and you want to know more about what they are, then this is the blog for you.  What are ‘distinctive assets’? […]

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