It’s time again for PorqueNo!
We are super excited to announce that for it’s third year now we will be proud sponsors of the PorqueNo Art Exhibition.
For those who have not had the pleasure of attending one of the Porueno events well now is your chance. The next one will have it’s opening night on Thursday 16th November. Visit the FaceBook Events page for further details.
Each year we take pleasure in supporting art projects like PorqueNo. We find in the commercial creative space creatives can become quite restricted on what creative skills and talents can really be exercised, beyond briefs, opinions and targets.
We live our lives trying to justify our existence. We take part in endless debates about everything and about nothing. We keep trying to justify every action, every movement, every breath. Almost everything finds its place inside the whys and the dont’s.
Why do we have tears,
How come smiles can change someones life
and why the night is black?
On this day, a group of artists will gather to celebrate the antithesis of justification. Why not, is a stand against our desire to explore lines, shapes, colours. It is the time of voyaging and assertion with our inner-selves that drive our passions.
Explanation or justification of our traces have no meaning. Here, just the feeling and the desire to create are the engines that transform the space.
Paulo, Jacs, Liam, Vicki, Tim, Nikki, Chloe and Michael leap into an exploration of beer, each representing these 5 brands through their own interpretation. Instinctive and passionate and always free from filters. 5 beers, eight artists, 40 works made only for this purpose and one space to share it all.
Everything is welcome, we are extreme defenders of freedom from style, the absence of explanation and the pleasure that entertains the senses.
After all, why not?
Stay tuned for artist interviews and updates closer to the event.
More details here..