Yahoo7 Advertising & BlueMelon Design

Posted by Jacs 14/05/15

At BlueMelon, two things are true; we’re here to help and we LOVE to help.

Lately, we’ve been found holed up in the studio helping Yahoo7 “bring it together” and supporting them to realise their mission to “make the world’s daily habits inspiring and entertaining.”

Yahoo7’s research shows that their mobile audience is “up 31% year on year and up 66% for the tablet audience”.

Their response to the evolving online space is their new sub-brand, Yahoo7 Advertising. Through Yahoo7 Advertising, the mega brand has once again partnered with BMD to develop a suite of products that connect with Australians wherever they are, through unique audience environments.

In launching their new campaign, Yahoo7 sought the help of BlueMelon to bring together “integrated access to content, native, audience, premium and video advertising”, by developing a range of components for the pre-launch, launch and campaign follow-up.

Our work included Brand Development and a range of collateral reflecting our established branding direction, including event invitations, print ads, digital ads, environmental design components and presentations, just to name a few.

Check out the super purple and super exciting project on our portfolio page, along with some gorgeous pics from the launch event.

To find out how BlueMelon can help YOU, just get in touch!