BlueMelon Design

Case Study – Content Marketing

A juicy brand transformation.

A juicy brand transformation. Nectar were one of the first entrants into the cold-pressed juice game. They had an amazing product, but were struggling to find a foothold in the market. BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL Identity | Packaging | Design System | POS Nectar began in 2013 and was founded by …

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Could you go for a week without speaking?

Could you go for a week without speaking? We partnered with St Lucy’s School to rebrand their fundraiser, ‘Week Without Words’ which raises funds and awareness for children with communication disabilities. BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL Brand Identity, Tone of Voice, Photography, Character design, Posters, Cards The lovely people at St Lucy’s …

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A strategic content partnership between two industry leaders.

A strategic content partnership between two industry leaders. What happens when two organisations with complimentary products and tools join forces? CONTENT | BRANDINGVideo, infographics, PDF, ebooks, landing page, explainer videos, ad campaign, Presentations, digital assets, animated gif’s The current state of sales is in disruption. There are ballooning buyer expectations, more people involved in the …

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The case study that had multiple cases

The case study that had multiple cases Linkedin was looking for a compelling way to show how they helpedBlackRock build a thriving social media platform. Brand | Content | Digital | Social Content Strategy, Content Curation, eBook, Infographics,Digital Campaign, Landing Page Linkedin does more than sell ad space – they partner with their clients to …

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Strong signal, weak knowledge base

Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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Help empower our community to use our new product.

Help empower our community to use our new product. LinkedIn had a powerful new Company Pages product, but they needed to educate their community on the how and why to use it. CONTENT | RESEARCH & DEVELOPMENT | BRANDING Content Strategy, Digital Campaign, Infographics, eBook, Landing Page, Localisations. LinkedIn is well known as a business …

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Telstra: A Content Strategy & Digital Experience to educate wifi customers

Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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