Case Study - Content Marketing Archives - BlueMelon Design

BlueMelon Design

Case Study – Content Marketing

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The Go-To Content Partner for Product Marketing Managers Around the Globe

Since January 2020, BlueMelon Design has expertly juggled multiple global stakeholders to launch products and deliver marketing initiatives. We’ve successfully rolled out full-funnel creative content and campaigns to support LinkedIn’s Product Marketing Managers.

These global partnerships are prosperous and ongoing, purely because we have built them on trust, respect, communication, and the consistent production of quality creative content with high-performing results.

How content connected with the beating heart of the travel industry

THE SITUATION Despite travel restrictions, mid-to-late 2021 was a ripe time to get creative about the revival of international travel. Tourism New Zealand Travel Trade recognised this opportunity, identifying a desire to invest in content that was personal and engaging, to truly connect with travel agents by preparing them to sell trips once more. TNZ …

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Help empower our community to use our new product.

    Help empower our community to use our new product. LinkedIn had a powerful new Company Pages product, but they needed to educate their community on the how and why to use it. CONTENT | RESEARCH & DEVELOPMENT | BRANDING Content Strategy, Digital Campaign, Infographics, eBook, Landing Page, Localisations. LinkedIn is well known as …

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Case Study Salesforce Feature Image

A captivating content marketing campaign to drive downloads for Salesforce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Intro When brands invest big in research, a solid content marketing campaign to promote those efforts is often overlooked. Salesforce identified the need for a social media campaign that would see their investment in research pay off, …

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Why you should use direct mail marketing in your lead generation

THE SITUATION When looking to make an impact in brand awareness campaigns, it’s imperative to stick in people’s minds. Put yourself in the shoes of a marketing or sales director. When you’re receiving multiple sales propositions a day through various inboxes , it’s easy to lose interest. And, depending on your recipient’s level of seniority, …

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Telstra: A Content Strategy & Digital Experience to educate wifi customers

Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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Leading insights and digestible data for SAAS Ed-tech innovators, Instructure

Introduction Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. . The APAC marketing team came to BlueMelon to ask us to bring some first-of-its-kind, bespoke research to life. We created a set of five localised regional content marketing assets to inform, …

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The case study that had multiple cases

The case study that had multiple cases Linkedin was looking for a compelling way to show how they helped BlackRock build a thriving social media platform. Brand | Content | Digital | Social Content Strategy, Content Curation, eBook, Infographics, Digital Campaign, Landing Page Linkedin does more than sell ad space – they partner with their …

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