Case Study - Content Marketing Archives - BlueMelon Design

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Case Study – Content Marketing

How content connected with the beating heart of the travel industry

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THE SITUATION Despite travel restrictions, mid-to-late 2021 was a ripe time to get creative about the revival of international travel. Tourism New Zealand Travel Trade recognised this opportunity, identifying a desire to invest in content that was personal and engaging, to truly connect with travel agents by preparing them to sell trips once more. TNZ …

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Help empower our community to use our new product.

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    Help empower our community to use our new product. LinkedIn had a powerful new Company Pages product, but they needed to educate their community on the how and why to use it. CONTENT | RESEARCH & DEVELOPMENT | BRANDING Content Strategy, Digital Campaign, Infographics, eBook, Landing Page, Localisations. LinkedIn is well known as …

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Case Study Salesforce Feature Image

A captivating content marketing campaign to drive downloads for Salesforce

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Intro When brands invest big in research, a solid content marketing campaign to promote those efforts is often overlooked. Salesforce identified the need for a social media campaign that would see their investment in research pay off, …

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Why you should use direct mail marketing in your lead generation

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THE SITUATION When looking to make an impact in brand awareness campaigns, it’s imperative to stick in people’s minds. Put yourself in the shoes of a marketing or sales director. When you’re receiving multiple sales propositions a day through various inboxes , it’s easy to lose interest. And, depending on your recipient’s level of seniority, …

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Telstra: A Content Strategy & Digital Experience to educate wifi customers (wrong card)

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Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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Leading insights and digestible data for SAAS Ed-tech innovators, Instructure

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Introduction Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. . The APAC marketing team came to BlueMelon to ask us to bring some first-of-its-kind, bespoke research to life. We created a set of five localised regional content marketing assets to inform, …

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The case study that had multiple cases

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The case study that had multiple cases Linkedin was looking for a compelling way to show how they helped BlackRock build a thriving social media platform. Brand | Content | Digital | Social Content Strategy, Content Curation, eBook, Infographics, Digital Campaign, Landing Page Linkedin does more than sell ad space – they partner with their …

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