We provide [insert your content description here] to [insert your target audience here] to help them [insert what you want the audience to think and feel here] and achieve [insert your audiences goal here].

Goal	Objectives	Strategies	Measures
[E.g. Increase engagement]	[objective] [objective] [objective]	[strategy] [strategy] [strategy]	[measure] [measure] [measure]
[E.g. Raise awareness]	[objective] [objective] [objective]	[strategy] [strategy] [strategy]	[measure] [measure] [measure]
[E.g. Thought leadership]	[objective] [objective] [objective]	[strategy] [strategy] [strategy]	[measure] [measure] [measure]
[E.g. Build credibility]	[objective] [objective] [objective]	[strategy] [strategy] [strategy]	[measure] [measure] [measure]

[Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] [Insert channel] PERSONA 2 [Insert Persona Name] [Insert Persona Role/Job Description] [Insert Persona pain points and/or goals] PERSONA 3 [Insert Persona Name] [Insert Persona Role/Job Description] [Insert Persona pain points and/or goals] PERSONA 1 [Insert Persona Name] [Insert Persona Role/Job Description] [Insert Persona pain points and/or goals]

Content Type	Frequency
[insert content type here e.g. Instagram Carousel, Blog Post]	[insert frequency here, e.g. monthly]
PILLAR/THEME 3 [Insert Name/Description] [Insert Weighting] PILLAR/THEME 2 [Insert Name/Description] [Insert Weighting] PILLAR/THEME 1 [Insert Name/Description] [Insert Weighting]

Right click to link to your TOV [Insert keywords] Right click to link to your Style Guide [Insert frequently used fonts, colours, logos] [Insert descriptive adjectives]

[Insert your answer here]