About Us | Creative Agency | Content Experts

BlueMelon Design

  • About
  • Services

    CONTENT MARKETING

    Spin us a yarn and we’ll turn it into awesome content that will win your audiences’ hearts and trust. We’ve never met a brand that didn’t have a story to share.

    BRAND COMMUNICATION

    We craft distinctive, memorable brands and brand communications with beautiful, uncomplicated messaging and creative design.

    DIGITAL EXPERIENCES

    We put humans at the centre of everything we do to create digital and customer experiences that are intuitive, engaging and delicious to interact with.
  • Work
  • Blog
  • Resources
  • Contact

WE ARE NOT YOUR TYPICAL CREATIVE AGENCY. WE ARE AGILE, HUMAN, ACCESSIBLE, HONEST AND NO B.S IS OUR POLICY.

BlueMelon:

[blu-mel-on] | (proper noun)

A friendly bunch of creative humans, harnessing the power of digital, content, brand and experiences to forge powerful connections with other humans.

(See also: Creative agency)

You’ll love us for:

Our fresh approach​
Our budget conscious pricing model
Our knack for making the impossible possible
Our lean approach to execution
Our ability to pivot quickly, with a smile
Our friendly team

Welcome to a place where content matters, design matters, brands matter, experiences matter. Welcome to BlueMelon.

Have you ever seen a blue melon before? They’re pretty rare. If you asked a farmer to grow you one, they’d probably say “That’s impossible mate, there’s no such thing.”

That’s exactly why we called our agency Blue Melon. We love impossible challenges. Call us crazy, but the space between the impossible, cryptic, unsolvable, unthinkable, wild, weird and wonderful is where we come alive.

I guess you can say we’re not your typical creative agency. You won’t meet any of the characters from Mad Men at our place. We haven’t been around for 100 years. We’re not prestigious – in fact, we’re not really into prestige. So what are we then? We’re friendly. We’re lean, agile and human focused. We’re down to earth. We’re obsessed with quality. We’re not trying to catch up to the digital world – we came from it. We don’t know how to do things any other way.

I know what you’re thinking, all agencies say the same thing. So you wanna see proof – we get it. Have a look at our testimonials, or get in touch. We’d love to show you what we mean.

Our Values

Agile. Accessible. Honest. Human.

Agile

Like a kelpie

We’re fast. We’re keen. We’re eager to please. We’ll learn and listen intently, then bounce, bend, pivot and sprint to the finish line. We plan small chunks of work to be done and create strategies for the long term. As an agency we pride ourselves on building trust and long-term relationships little by little, one iteration at a time.

ACCESSIBLE

Like an old, reliable friend

We create, design and solve for everyone to make the world a more inclusive place. We’re also accessible to our clients. When you work with us you can always come for a visit. We love a good board meeting (That’s melon lingo for a surf) – so join us! No walls. No egos. No BS. Let’s work as one team and co-create something beautiful.

HONEST

Like we’ve been drinking truth serum

If you aren’t speaking the truth then what’s the point? We value authenticity, honesty, transparency and no BS. And we hold ourselves accountable.

HUMAN

Just like you

At the end of the day we’re all people (at least for now) and as humans we have emotions, pain points, moments of glory and some not so glorious moments. We love that, we embrace it and we thrive on it!

Meet the Melons

Juan Gutierrez

Juan is a creative thinker, result driven and problem solver with over 15 years of international experience across brands such as LinkedIn, Yahoo, Audi, Volkswagon, Kellogs Co, Telstra, Subaru, Discovery Channel, Eli Lilly and more.

Juan has sound knowledge of integrating market fit products aligned with core business strategies. He is extremely passionate about creating solutions that empower companies to grow and track their performance whilst ensuring the best experience is delivered.

Follow

Jacs Wallace

With ten years in the design industry holding valuable experience in Art Direction, Graphic Design, Brand Activation, Exhibitions, Events, Set Design, Mobile Media Advertising, Signage, Display and Lecturing Jacs hold extensive knowledge and understanding of the design industry.

Jacs won best custom display design at the Australian Direct Marketing Association Conference. Other key milestones include nationally managing the design department of Australia’s largest exhibition and event company whilst working on a succession of multimillion dollar projects.

Follow

Kim

A twenty-something creative. Kim is a multidisciplinary and adaptable designer. Bringing a love for creative thinking and problem solving, she feels the best outcomes occur somewhere between the left and right brain. Putting people, hearts and experiences at the forefront of her process is number one. If she’s not in the design studio, you will find Kim at a dance studio, exploring new ways to create movement and tell stories.

Harls

Country grown Graphic Designer based on the Northern Beaches Sydney. With a forward thinking and enthusiastic view, He thrives on constant improvements and learning from peers to create a better solution. Through continual development he believes there are many directions that lead further than the end goal. In his times of adventure you would usually find him jamming by a campfire out in our Aussie bush.

Loli

Loli is a versatile Graphic/Digital/Web Designer and melon being. With a curious mind and an adventurous spirit, she’s only defined by her ability to learn new things and adapt to different situations. A woman of few words, paradoxically passionate about communication, cultures and languages, who believes that empathic observation and listening are key to effective problem solving and communication. Originally from Argentina, you never know (and neither does she) where in the globe you’ll find her next.

Rach

Rach is a senior creative, and jack-of-all-trades. While her roots are in graphic design, Rach takes a holistic approach to creative solutions, toggling between research and strategy all the way through to creative execution, where she loves to combine words with beautiful design. When she’s not in the studio, Rach is a beaches-based mum of two, who wishes it was possible for humans to live under the sea (but is content with snorkelling whenever she can).

Vix

Vicki is a Graphic Designer and Illustrator from the UK. Drawing inspiration from the natural world, she likes to bring in elements of handcrafted design into her work wherever possible. With an organic and simple approach to projects she enjoys nothing more than a brief that begins with pen and paper. When she’s not in the studio, you’ll find her juggling home life with a little person and her side hustle creating illustrations for her own personal projects.

Alex

Alex is a highly experienced communicator with a broad background in journalism, writing and editing across a range of industries. Having worked as a news and features editor for some of the world’s largest publishing companies, she has a deep understanding of what makes a great story. At BlueMelon Alex specialises in helping our clients turn complex, technical information into digestible and engaging content.

Cath

Catherine is a creative Through The Line marketer and Project Manager. She has international experience leading teams in agencies and client side management. She is passionate about finding ways to win the hearts and minds of consumers using authentic, insightful messaging and ensuring your project is lead to the greatest success. Cath is a mum and a Northern Beaches local.

Karen

Karen is a business & marketing strategist with over 15 years experience working with SMEs, NFPs and large organisations. She won’t be found just be sitting at her desk – Karen will be running workshops, proposing fresh ideas, and challenging the status quo. Her strong experience in digital, passion for innovation and customer and user experience approach are just some of the reasons we love having her around.

Penelope

Penelope is our senior copywriter, creative, content strategist, surfer and nature lover. She also loves to write for our blog about content marketing and social media. Penelope has been in the content business for over ten years and is proud of the work she has done for companies such as the ABC and Comedy Central and for brands like Oreo, Volvo and LinkedIn. She’s found her spiritual home here in Manly in the BlueMelon studio, where she is stoked every day to combine her love of words with her love of waves. When she’s not catching waves or spotting whales you can find Penelope working on our LinkedIn content partnership, writing conversational UX, social media content or creative concepts.

Liam

Based in Coogee (Sydney, Australia) photographer Liam O’Donnell’s passion for capturing the dramatic sunrises that burst with colour over Sydney’s beaches has led to a portfolio of awe-inspiring coastal images. Liam’s other passions include photographing historic European cities and castles across France, the UK and Greece and creating time lapse videos with his latest obsession – the GoPro.

Alice

Alice will bring to you enthusiasm, experience and passion she has gained working for some of New Zealand’s top advertising agencies. Alice enjoys the challenge of multi-tasking and thinking ‘outside the box’ with like-minded creatives to ensure the best creative work is delivered. Outside of studio life, Alice enjoys spending time with her young family, usually never far from a beach for this water loving whanau.

Nic

active, energetic and passionate ocean lover. Nik has a degree in communications and has worked in the nonprofit sector for many years in marketing and sales. Recently jumping in the digital world she loves to research, discover and learn. Nik has an everyday activity to make time to stare at the ocean and always have the satisfaction in doing what she loves.

Paulina

Paulina is our business development manager, coming from Guatemala with a bachelor in Business Administration with a Minor in Entrepreneurship and a Master in Professional Accounting (Advanced) and a Master in Marketing and Sales, making her a full-rounded help in BlueMelon. 

Wayne

As our CFO, Wayne brings over 35 years experience in chartered accounting and CFO roles at every stage of a business’s life cycle. He values collaboration and a hands-on approach to ensure strategies and systems help our business thrive.

Moa

Hej hej, Moa is our Swedish motion and digital content designer. With education in motion creative and broad experience in social media design and management, Moa brings a quirky and personable style to each project. When she clocks off from design world, you’ll find her catching a wave, living off a sailboat or creating something new.

Lucie

Lucie is designer with a love for layout and typography, and flair for animation and motion. Since studying her design degree in France, Lucie has worked in graphic and animation design, sign-writing, fashion brands and successfully managing and executing web marketing projects of her own – ‘Kind of Joy’ and ethical clothing brand ‘Choclo Project’. Lucie has the ability to adapt with ease, switching from a childlike freehand style, to clean sophisticated digital design faster than you can click a button.

Sall

Sall is a stellar copywriter, with a pizzazz for the best one liners. After a number of successful years in ad world, she moved out into the greater space of creativity – writing books, comedy and greeting cards, all while still working on punchy ad campaigns. If Sall isn’t in the studio, by the beach or at her old English writing desk, you’ll probably find her guest lecturing somewhere.

Pao

Paola is a talented Project Manager, experienced Consultant and Customer Service Executive. She has acquired a broad understanding of different industries during her work at AMROP, where she coordinated projects for clients from FMCG, Retail, Pharmaceutical, Logistics, Manufacturing and Automotive and more. Paola has also worked directly for global Companies in Electronics & Manufacturing, Logistics Services and Automotive, providing onsite support. Her unique problem solving approach coupled with excellent time management skills certainly improves the service our clients receive on any type of project!

Pablini

His graphic design reflects a soulful approach and a human touch, revealing that he is a true sucker for everything that comes from the heart. He excels in bringing an energetic vibe to the team. The future? He will keep on designing this path, sharing and learning from everything.

Liz

Graphic designer with a young eclectic spirit. She is still finding her way in the design world but has experience in digital marketing and enjoys web based design and brand identity. In her spare time Liz likes adventuring. She finds beauty in the simple things

Camilla

Camilla’s creative work invites class, elegance and panache. She works relentlessly with overzealous determination to achieve meaning and purpose within the graphic design industry. Her forte lies within brand creation and identity. Outside of the studio you will find Camilla spending time with her partner in crime, preparing for her next book club meet or in the kitchen – cooking up a storm!

Chloé

Chloé is our French-born artist and graphic designer who brings an eclectic creativity and depth to her work. In the studio she enjoys the where the worlds of digital and tactile design practices meet. You will often find Chloé working on packaging projects, photography and digital manipulation. After hours she explores the world of art – her poetic way to communicate. Warm tones, bohemian elements and textures meet as one.

Chi

Chi is a passionate explorer in the technology area. He believes that technology advancement is a continuous pathway. He loves to try out bleeding edge technology and discover how it can be implemented and introduced to the market. Any software or hardware that will allow the convergence in a consumer home is something he would want to try out. He is an experienced product management professional who enjoys solving puzzles.

Vaida

Lithuanian born and a true problem-solver, Vaida’s background in building communication pieces such as presentations led her to a love of the design world. She is now one of our resident Powerpoint specialists, bringing expert technical knowledge and cross-system understanding to our creative team. On lunch break, Vaida will be doing some sort of physical exercise! Whether she is running to the next beach, taking a yoga class or trying something new you’ll have to be swift to keep up!

Rob

Rob, otherwise known as ‘asapbobby’ is our resident content & social media specialist with a knack for words and a damn good sense of humour. He loves helping brands tell memorable stories just as much as he loves dinosaurs. Rob’s content creativity extends beyond the workplace – jump on socials and you just might find him rating your Christmas tree, or running virtual trivia in a gold sequinned blazer.

Marina

Originally from France, Marina studied graphic design in Paris before moving to Australia.
Her approach to design is honest and simple, as well as smart and thoughtful. She aspires to find inspiration in all aspects of life and make anything she does enjoyable and interesting. She believes that good graphic design brings simple, meaningful and aesthetic solutions to any kind of topic and that it is the best way to communicate ideas. With a background in Circus Arts, she loves spending time at her Aerial studio, defying gravity in the most creative ways.



“BlueMelon really set the standard with the Company Pages toolkit and video series, which is now a valuable resource not just for APAC, but for LinkedIn globally.”

Kate MallordContent Marketing Manager APAC
LinkedIn
Kate Mallord
“We are working with Juan, Alice, and the Blue Melon team to refresh our sales assets. It’s been a pleasure working with them! The team is super responsive, attentive, and creative. What I appreciate most about the team is their helpfulness, and willingness to roll up their sleeves with us – all with a smile! “
Candace MarshallGroup Product Marketing Manager
LinkedIn
Candace Marshall
“I am blown away from all your thought, care and hard work you have put. We came to you with a ton of asks to help reimagine how all our products fit together. And boy, did you deliver. The whole world came alive. I am so impressed with how you stitched together all the pieces in a beautiful, delightful story”
Arjun DesaiProduct Marketing Manager
LinkedIn
Arjun Desai

Why you need melons in your life.

We’re in the business of helping your business. And that helps our business.

WE’RE BETTER TOGETHER

You know your business better than anyone. We help uncover new perspectives. Collaboration is key.

WE MAKE IT PERSONAL

We see you. We hear you.
Your call won’t get put on hold, and you’ll always feel supported.

WE’VE DONE IT BEFORE

Strength comes with experience.
Multi-faceted know-how and as LinkedIn Content Partners means you’re in safe hands

WE SAY NO TO EGOS

We are proud to say that we have big ideas, not big egos. Simply put, we’re a pretty authentic bunch.

WE’RE FOR HUMANS

Humanity is consistently at the core of everything we do. We put real thought into real solutions.

WE’RE HERE TO HELP

Whether you need help with your communications strategy, or baking tips. Give us a call.

Why you need melons in your life.

We’re in the business of helping your business. And that helps our business.

WE’RE BETTER TOGETHER

You know your business better than anyone. We help uncover new perspectives. Collaboration is key.

WE MAKE IT PERSONAL

We see you. We hear you. Your call won’t get put on hold, and you’ll always feel supported.

WE’VE DONE IT BEFORE

Strength comes with experience.
Multi-faceted know-how and as LinkedIn Content Partners means you’re in safe hands

WE SAY NO TO EGOS

We are proud to say that we have big ideas, not big egos. Simply put, we’re a pretty authentic bunch.

WE’RE FOR HUMANS

Humanity is consistently at the core of everything we do. We put real thought into real solutions.

WE’RE HERE TO HELP

Whether you need help with your communications strategy, or baking tips. Give us a call.

Drop us a line:
* required information

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline