Creative and Human-focused B2B that Works | BlueMelon

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JetFilter - Case Studies

Partnering with LinkedIn to 
Brand their Biggest Internal 
Event of the year

Branding | Design | Messaging
Tag - brand - communication

Branding & Brand Communications

linkedin logo

Partnering with LinkedIn to 
Brand their Biggest Internal 
Event of the year

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Creative Localisation for Adobe Experience Manager

Full Funnel Paid Campaign | Buyer Personas | User Journeys| | Animated Videos | Digital Assets
Tag - content - marketing

Content Marketing

adobe

Creative Localisation for Adobe Experience Manager

A captivating content marketing campaign to drive downloads for Salesforce

A captivating content marketing campaign to drive downloads for Salesforce

Content Strategy / Campaign Journey / Buyer Persona / Content Audit / Research / Copywriting
Tag - content - marketing

Content Marketing

salesforce logo

A captivating content marketing campaign to drive downloads for Salesforce

LinkedIn: In the world’s largest professional network, there’s a group of PMMs who only trust BlueMelon with their marketing.

The Go-To Content Partner for Product Marketing Managers Around the Globe

Content Partnership / LinkedIn / Content Campaign / Content Calendar / Content Workshop / Strategy / Video / Presentation / Ads / Social / eBook / Animation / Infographic
Tag - content - marketing

Content Marketing

linkedin logo

The Go-To Content Partner for Product Marketing Managers Around the Globe

Building a full funnel content marketing campaign for Cisco

User journey mapping / content strategy / research / copywriting / design / video
Tag - content - marketing

Content Marketing

cisco logo

Building a full funnel content marketing campaign for Cisco

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Building a Kickass Strategy for a Global Enterprise to Break into the ANZ Market

Strategy / Brand Positioning Workshop / Content Strategy / Content Workshop / Content Recommendations
Tag - content - marketing

Content Marketing

coursera

Building a Kickass Strategy for a Global Enterprise to Break into the ANZ Market

Dell Animated Video Campaign case study

Campaign journey | Buyer persona | Animated videos | LinkedIn Content Campaign
Tag - content - marketing

Content Marketing

dell logo

Dell Animated Video Campaign case study

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An Essential Mix of Creativity and Localisation for Adobe’s Global Content

Localisation | Strategy | Campaign Creation | Copywriting | Animation | Vox Pops | Panel Highlight Video | Creative Design | Interviews | Lead Generation | GTM plan
Tag - content - marketing

Content Marketing

adobe

An Essential Mix of Creativity and Localisation for Adobe’s Global Content

How content connected with the beating heart of the travel industry

Content Workshop / Content Strategy / Campaign Journey / Buyer Persona / Email Automation / Copywriting / Live Action Video
Tag - content - marketing

Content Marketing

tourism newzealand

How content connected with the beating heart of the travel industry

Help empower our community to use our new product.

Content | Research & Development | Branding
Tag - content - marketing

Content Marketing

linkedin logo

Help empower our community to use our new product.

Telstra Products

Telstra: A Content Strategy & Digital Experience to educate wifi customers

User journey mapping / content strategy / research / copywriting / design
Tag - content - marketing

Content Marketing

telstra logo

Telstra: A Content Strategy & Digital Experience to educate wifi customers

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Hewlett Packard: How we boosted HP’s B2B newsletter open rates

Content Strategy | Content Curation | eDM
Tag - content - marketing

Content Marketing

hp

Hewlett Packard: How we boosted HP’s B2B newsletter open rates

Building Brand Awareness in the Logistics Niche for DGI

Campaign Journey | Buyer Persona | Brand Awareness | Top of Funnel | LinkedIn Advertising | Creative
Tag - content - marketing

Content Marketing

DGI Logo

Building Brand Awareness in the Logistics Niche for DGI

Building a brand to amplify Missing Perspectives

Brand Workshop | Brand Audit | Brand Identity | Content Strategy | Photography
Tag - brand - communication

Branding & Brand Communications

Building a brand to amplify Missing Perspectives

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A New Product Launch. A New Market. Bring It On!

Strategy | Campaign Journey | Interviews | Personas | Content Workshop | Content Marketing | Brand Awareness | Campaign Optimisation | Full-funnel Campaign
Tag - content - marketing

Content Marketing

A New Product Launch. A New Market. Bring It On!

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Melons for Good Part 1: The Creative B2B Campaign to Search for ‘The One’

Brand Design | Creative Ad Campaign | Brand Awareness | Social Strategy | Landing Page | Video
Tag - content - marketing

Content Marketing

bmd logo

Melons for Good Part 1: The Creative B2B Campaign to Search for ‘The One’

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A Branding Collaboration to bring Manly to a Global Audience

Branding Workshop | Strategy | Buyer Persona | Content Strategy | Research & Development | Workshop | Brand Voice
Tag - brand - communication

Branding & Brand Communications

manly experience

A Branding Collaboration to bring Manly to a Global Audience

A branding partnership to breathe life into a local community

Merchandise | Brand workshop | Branding | Graphic Design | Research | UX design | Social Media Marketing
Tag - brand - communication

Branding & Brand Communications

loco lane

A branding partnership to breathe life into a local community

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Creative Branding – Fervently Donated to Strengthen an Environmental Fight

Brand Workshop | Brand Refresh | Website | Styleguide | Marketing Material | Presentations | Videos
Tag - brand - communication

Branding & Brand Communications

living ocean

Creative Branding – Fervently Donated to Strengthen an Environmental Fight

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Building a Timeless, Sophisticated and Flexible Brand From the Ground Up

Branding | Brand Workshop | Digital Experiences | Brand System | Website | Strategy | Design Thinking | User Experience
Tag - brand - communication

Branding & Brand Communications

artisan cheese logo

Building a Timeless, Sophisticated and Flexible Brand From the Ground Up

A design thinking workshop that put the customer at heart

Design Thinking | Workshop | How Might We | Buyer Persona | Ideation | Journey Mapping
Tag - Digital - Experiences

Digital Experiences

cisco logo

A design thinking workshop that put the customer at heart

Why you should use direct mail marketing in your lead generation

Content Marketing / Creative Ideation / Copywriting / Design Production / Landing Page / Quiz
Tag - content - marketing

Content Marketing

bmd logo

Why you should use direct mail marketing in your lead generation

Leading insights and digestible data for SAAS Ed-tech innovators, Instructure

Animated Video / Ad / eBook / Infographic / Insights / Copywriting
Tag - content - marketing

Content Marketing

canvas logo

Leading insights and digestible data for SAAS Ed-tech innovators, Instructure

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The case study that had multiple cases

Content Strategy | Content Curation | eBook | Infographics | Digital Campaign | Landing Page
Tag - Digital - Experiences

Digital Experiences

black rock

The case study that had multiple cases

Testing Home Dashboard App Onboarding ExperienceTurning observations into insights

Design Thinking | Usability Testing | Facilitation | Insight Analysis | Reporting
Tag - Digital - Experiences

Digital Experiences

telstra logo

Testing Home Dashboard App Onboarding ExperienceTurning observations into insights

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Turning numbers into engaging insights and a memorable narrative

Content Marketing | Design Thinking | Digital Campaign
Tag - content - marketing

Content Marketing

linkedin logo

Turning numbers into engaging insights and a memorable narrative

Creating relevant, local content which engages across three regions

Content Strategy | Content Curation | eBook | Infographics | Digital Campaign | Landing Page
Tag - content - marketing

Content Marketing

linkedin logo

Creating relevant, local content which engages across three regions

The new school for creative minds

Brand Strategy | Brand Identity | Tone of Voice | Website | Social Media | Content Strategy
Tag - brand - communication

Branding & Brand Communications

white academy

The new school for creative minds

Could you go for a week without speaking?

Brand Identity | Tone of Voice | Photography | Character design | Posters | Cards
Tag - brand - communication

Branding & Brand Communications

week without words

Could you go for a week without speaking?

Nectar Pressed Juices: The juicy rebrand that increased sales

Identity | Packaging | Design System | POS
Tag - brand - communication

Branding & Brand Communications

Nectar Pressed Juices: The juicy rebrand that increased sales

Making data digestible with infographics

Infographics | Presentation
Tag - brand - communication

Branding & Brand Communications

yahoo 7

Making data digestible with infographics

Intellego Learning Portal User Experience Design A human-centred approach to creating experiences

User Experience | Wireframing | Prototype | Design System | Interaction Design
Tag - Digital - Experiences

Digital Experiences

intelligo

Intellego Learning Portal User Experience Design A human-centred approach to creating experiences

A strategic content partnership between two industry leaders.

Video | infographics | landing page | explainer videos | ad campaign | Presentations | digital assets | animated gif’s
Tag - content - marketing

Content Marketing

miller logo

A strategic content partnership between two industry leaders.

Redefining how real estate companies should behave

Brand Strategy | Identity | Signage | Social Media | Stationery | Web Design
Tag - brand - communication

Branding & Brand Communications

ocean wide

Redefining how real estate companies should behave