Building a full funnel content marketing campaign for Cisco - BlueMelon Design

BlueMelon Design

Building a full funnel content marketing campaign for Cisco

Cisco needed to connect with their customers through campaigns that would engage, nurture and convert

User journey mapping / content strategy / research / copywriting / design / video
Tag - content - marketing
Content Marketing

Intro

A one-size-fits-all approach to content marketing is unlikely to reap the high conversion rates that brands seek when they invest in paid media. This is even more true for big tech, like Cisco, whose content marketing needs are complex. Giving the right audience the right message is one thing, but delivering it at the right time is another story. Here’s how BlueMelon helped Cisco deliver tailored localised content marketing campaigns designed to penetrate every stage of their marketing funnel.

The Situation

Cisco is synonymous with big tech, offering big data solutions for enterprises all the way to hardware for SMB’s. A generic marketing approach was not going to reach and engage the right audience, let alone capture their attention at the right point in the sales journey. With so many buyer personas and campaign objectives, it was crucial that Cisco’s messages became hyper-targeted if they were going to hit their benchmarks. BlueMelon set out to craft a multi-faceted campaign that would line Cisco up for conversion success.

The Solution

Cisco needed creative content that spoke to their buyers’ needs and pain points. A deep dive was required with subject matter experts to fully understand what gaps they were experiencing in their content. A highly personalised content campaign was needed, so BlueMelon delved into fully understanding the true customer value behind Cisco’s products. From understanding the complex role of the data centre for enterprise, to the best video conferencing experience available for small to medium business. Consideration of the stage of the sales funnel took priority, allowing BlueMelon to craft contextual, personal and clear campaigns. BlueMelon ensured that the messaging and creative would hit each individual objective, whether it was awareness, engagement or conversion to a sale.

The Results

BlueMelon worked closely with stakeholders at Cisco, and LinkedIn to successfully create a set of campaigns, designed to improve benchmarks and hit Cisco’s campaign KPIs. Hyper-targeted messaging was localised for multiple regions, with considerations and optimisations made before, during and post-pandemic to ensure the message was always the right one. Each campaign was optimised with extensive A/B testing to ensure maximum return on Cisco’s media investment.
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Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

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Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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