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Your go-to A/B testing guide for content on LinkedIn
We know how frustrating it can be when you spend hours deliberating over a design, trying to make it hit its mark…
3 best UX practices to keep an eye on when developing new user-generated content
We at BlueMelon Design believe that the era of UGC or user-generated content is well and truly here…
Top 5 reasons to hire a Content Marketer
One of the best investments you can make when it comes to your businesses’ marketing strategy is to hire a content…
6 objective types to consider for paid LinkedIn campaigns
The time has come. You want to market on a larger scale by dipping your toes into a network of more than 774 million people…
Why you should set objectives for organic content (and how to do it!)
It’s hard to imagine how Picasso would have pondered upon content creation mid-pandemic with writers, artists and…
How to Create & Grow Your LinkedIn Company Page
Click here to learn how to grow and create your LinkedIn company page with these helpful ticks and tips…
Digital Marketing for Higher Ed: A Cheat Sheet
Being a higher education marketer is like being in high school again: everyone expects you to get an A+…..
LinkedIn Marketing For Tech Companies: A Tactical Guide
Having worked as LinkedIn’s own preferred advertising agency partner for the last 8 years, we’ve learned…
What is Account-based Marketing? (And why should your company care)?
For years, business-to-business (B2B) marketers were very focused on “demand…
What is Clubhouse?
Have you heard about Clubhouse? Read on as we answer your most pressing questions on…
2020 Changed Content: Here’s what you can do about it in 2021
2020 sparked profound change in content consumption behaviour. So what should brands adopt, adapt and abandon in 2021?
But Does it Spark Joy? Here’s What Happened When I Used the Marie Kondo Method at Work
Creating order can bring clarity and peace. Not only in the home, day-to-day processes, our minds… and maybe even…
How 2020 Changed Content Consumption
In 2020, global content consumption has doubled. Read on as we distil down 5 of the most noteworthy trends….
5 great workshops to help you build incredible Human Centred Design Experiences
One of the biggest challenges faced by our clients is knowing where to start when building…
Use These Words in Your Post Copy to Drive More Shares (on LinkedIn)
We delved into the science of post copy to uncover the specific sentences and keywords that drive the most shares…