Video Hub - BlueMelon Design

BlueMelon Design

Welcome to Our Video Hub

Well hello there, do you want to learn some cool design things, want to see what some of the biggest brands in the world are up to? You've made it the Melon Video Hub. Happy watching.

LinkedIn's New Relationship Map Tool Helps Complex B2B Sales - Animation by BlueMelon
Play Video

LinkedIn's New Relationship Map Tool Helps Complex B2B Sales - Animation by BlueMelon

In today's complex B2B selling space, there can sometimes be up to 11 buyers in a committee of people when it comes to a business decision. LinkedIn has created a new tool to help sales teams optimise their relationships, the Relationship Map in Sales Navigator. It helps you map out buying teams, keep up to date with the movement of people in organisations and can sink to your CRM. BlueMelon has been working with LinkedIn for over a decade. We created this simple animated video to explain how to effectively use their new Relationship Map tool. Take a look!

thumbnail
Play Video

Create a teaser to freshen up existing content - Document Ads

Have you got some existing content like a report or white paper that you could do more with? Freshen up perhaps? Well, try using LinkedIn document ads preview function. Here's what we recommend: ✌️ Find some content that needs a little love 👍 Create 2-3 simple new pages in PDF format to summarise which report you're freshening up 🤜 Use these pages as your preview of the full report as a little teaser 🙌 Use a download full document as your call to action And of course, grow your audience and community further around what you're creating, be seen as thought leaders and generate more connections.

thumbnail
Play Video

How to Create a Gated Document Ad on LinkedIn

Creating a gated document ad on LinkedIn? Here's some tips and how to do it! Also, why create one? 1️⃣ To give people a little teaser of some really valuable content 2️⃣ To create engagement and interest on some content 3️⃣ To connect with people as potential marketing qualified leads 4️⃣ To gather a community of people interested in what you're interested in Gating content really helps build your audience, community and shows you know your stuff. It's thought leadership in action. So in order to amplify some of the great work you're doing, we recommend trying the gated version of LinkedIn Document Ads.

thumbnail
Play Video

Creating a Simple, Ungated Document Ad on LinkedIn

Document ads are an incredible tool to engage and nurture your audience. In this short tutorial, we show you how to create a Document Ad with a brand awareness goal, that allows your audience to engage with your open and ungated content. Use this style of ad when you want to: 🤩 Offer some value to people 🤯 Share insights and info that you want everyone to know about 🤗 Engage with your community 🙌 Allow people to download and use your tool as they like This is a great tool, we really recommend LinkedIn Document Ads as part of your overall paid strategy to amplify your content through the funnel.

thumbnail
Play Video

LinkedIn's New Relationship Map Tool Helps Complex B2B Sales - Animation by BlueMelon

In today's complex B2B selling space, there can sometimes be up to 11 buyers in a committee of people when it comes to a business decision. LinkedIn has created a new tool to help sales teams optimise their relationships, the Relationship Map in Sales Navigator. It helps you map out buying teams, keep up to date with the movement of people in organisations and can sink to your CRM. BlueMelon has been working with LinkedIn for over a decade. We created this simple animated video to explain how to effectively use their new Relationship Map tool. Take a look!

How to create useful, engaging LinkedIn Document Ads - 4 Scenarios Thumb
Play Video

How to create useful, engaging LinkedIn Document Ads - 4 Scenarios

This tutorial outlines how to best use LinkedIn Document Ads. The whole idea is to understand how to utilise the LinkedIn Campaign Manager tool and all the options you have available to you to amplify your content and messaging through the funnel. We'll cover: Brand Awareness - Offering an ungated document that people can engage with helping to build trust and show your brand as a leader Lead Generation - Gated document ad that people need to input details into in order to gain full access to the content Lead Generation - A teaser on an existing piece of gated content, just a little taste test of the good stuff Brand Awareness & Lead Generation through your own landing page - ungated lite version document ad, with full comprehensive version available on your website, gated. We hope this LinkedIn Document Ad tutorial was helpful for you. We've been LinkedIn Content Partners for a long time now, we're always keen to share our insights. If you've got questions or want to know more just comment below. The Melons.

Unlock Success for Your Business Growth with BlueMelon Thumb
Play Video

Unlock Success for Your Business Growth with BlueMelon

Discover essential strategies for unlocking business growth and creating a compelling brand story that resonates with your audience. In this video Juan emphasises the significance of consistent messaging and building a strong brand memory over time, vital elements for sustainable growth. Delve into understanding customer pain points, particularly in the intricate B2B landscape, where personalisation is key. Explore a strategic approach to business growth, akin to constructing a solid foundation and gradually expanding to secure a strong market position. At BlueMelon Design, we offer solutions to assist you in this journey, from creating engaging content to implementing effective account-based marketing and experiences.

Elevate Your B2B Engagement with BlueMelon
Play Video

Elevate Your B2B Engagement with BlueMelon

In this video, Juan sheds light on the essence of connecting with your audience in the In this video, Juan explores the fundamental aspect of B2B success—connecting with your audience. Whether you're selling, building a community, or enhancing internal processes, your audience is the foundation of it all. At BlueMelon, we specialise in crafting compelling narratives and content that deeply resonate with your B2B audience. Our approach is human-centered, emphasising interviews, active listening, and thorough research. Let's revolutionise your B2B audience connection!

Optimise Your B2B Strategy with BlueMelon Services | Elevate Your Brand, Content, and Growth Thumb
Play Video

Optimise Your B2B Strategy with BlueMelon Services | Elevate Your Brand, Content, and Growth

"Join Juan from BlueMelon as he unveils how our comprehensive suite of services can revolutionise your B2B strategy. At BlueMelon, we're not just about branding; we're here to enhance your entire B2B experience. From crafting compelling brand stories to creating engaging content and propelling business growth, our team is dedicated to infusing creativity and humanity into every aspect of your business. In this video: 📚Explore our tailored services designed to boost your brand's presence and storytelling 🤓Learn how we craft content strategies that resonate and captivate in the B2B realm 👀Discover our approach to lead generation, marketing strategies, and creative campaigns 🤲🏼Understand the importance of human-centric approaches in the B2B landscape and how we implement them Ready to elevate your B2B journey? Learn more about BlueMelon's range of services and how we can collaborate to enhance your brand: "