An Essential Mix of Creativity and Localisation for Adobe’s Global Content
BlueMelon developed unique and personalised solutions for Adobe to engage APAC audiences.
CONTENT DEVELOPMENT | DESIGN
What can Adobe do to make global reports more interesting to a local audience?
- Future of Creativity report
- Personalisation at Scale report
- Adobe Experience Makers Live
BlueMelon explored the ‘why’ of each report
Personalisation at Scale
Adobe Experience Makers Live
Adobe’s Experience Makers Live event explored where technology is headed, understanding and growing your market, and tips on growing your personal and professional brand.
In order to make the event hyper-personalised to the Australian audience, BlueMelon came up with the idea to hit the streets and record real reactions from real people when asked about brand personalisation. Going straight to the source, we recorded these vox pops and created an engaging video of the best insights, which was shown to an audience of change-makers at Adobe Experience Makers Live in Sydney.
Adobe needed a highlight video based on the panel at the Adobe Experience Live event in order to promote the event to business leaders around the world, as well as capture highlights from the discussion. The gated video will drive sign ups as business leaders explore how Adobe can help support personalisation at scale.
Our video team was on the ground at the event to capture key moments from the panel, as speakers from the University of Sydney, Hesta and NAB discussed the challenges and trends faced by Australian businesses, and how personalisation at scale can help businesses thrive.
The Future of Creativity
Adobe required support to promote the Future of Creativity report, which uncovered challenges faced by creators around the world post-pandemic. BlueMelon was on board to discover the experience of creators in Australia and South Korea in a post 2020 world. We undertook extensive research into the culture and experience of creators in both Australia and South Korea, resulting in a go-to-market plan which showcased the experience of creators in the APAC region and recommended personalised solutions to enhance the report content.
BlueMelon conducted interviews with Australian and Korean creators such as Beci Orpin and Soojin Kim to add the local flair needed to bring this report to life. We discovered the unique challenges each creator faced, and supported their experience through insights pulled directly from Adobe’s report.
The team here at BlueMelon helped Adobe bring US focused content to an APAC audience using our local knowledge and creative expertise. Our desire to find out more by exploring the ‘why’ through discussions with local creators and business owners was the tip of the iceberg when it came to adding personal insights to reports at a global scale.
We helped Adobe find ways to make B2B content unique, personal and relevant to the APAC region, creating content that inspired their audience and drove interest in each report.
Our understanding of what Adobe needed to bring their content to life in the APAC region combined with our sense of curiosity made us the ideal partner in turning global reports into interesting, personalised and engaging content for the B2B audience.