Whilst Instructure was focused on helping the APAC VET industry through the difficult times, the research clearly showed that having online technology – and in particular a great LMS –was crucial to success, helping institutions not only adapt but thrive in the changing educational landscape. And so, lead acquisition was a by-product of the campaign.
Initial results after the launch reported a significant number of leads with CPL coming in at 44% under expected budget, due to the success of the campaign.
Instructure’s Senior Director of Marketing for APAC, Edward Bray said:
“Like many industries, the vocational sector has been dealing with the impacts of COVID-19. The inaugural State of Vocational Education was a landmark study aimed at providing valuable insights to the Vocation sector across APAC.
The BlueMelon team worked closely with us to translate the research into an engaging and informative guide for vocational institutions, and in the process helped reinforce our position as a thought leader in the sector.
We could not be happier with the writing, design and client service the BlueMelon team delivered and look forward to our continued partnership in the future.”