Telstra: A Content Strategy & Digital Experience to educate wifi customers
Bluemelon we worked with Telstra to create a content strategy as well as a Digital Experience to educate wifi customers.
Not everyone has the same level of knowledge about Wi-Fi.
Many customers would understandably panic when it looked like something was not right with their Wi-Fi, and so they would call Telstra. But most of the time the issue could be solved very simply, with a bit of basic knowledge.
Shift customer behaviour.
Empathy and expertise are the keys to influence.
Customer Pain points
Keyword research showed us that customers do not view their wifi problem as a ‘slow wifi’, but that to them it was rather ‘slow internet’. Identifying this key point was crucial to the positioning of the content.
“The BlueMelon team are amazing!! They brought a fresh perspective, with every recommendation being backed by solid data. They really know content marketing.”
Product Owner – Home Dashboard
Connected Home and Business, Product and Technology
Evergreen content that supports existing customers and attracts new ones.
What are the pain points in your customer journey?
WHAT ARE THE BENEFITS OF WORKING WITH BLUEMELON DESIGN?
Getting brands right is our specialty, we understand what you need and will deliver on your core business values
We like to start by identifying the problem space and getting to know your business
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.
We focus in understanding your main pain points
Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.
We are humans that value data
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.