The case study that had multiple cases - BlueMelon Design

BlueMelon Design

The case study that had multiple cases

Linkedin was looking for a compelling way to show how they helped BlackRock build a thriving social media platform.

Content Strategy | Content Curation | eBook | Infographics | Digital Campaign | Landing Page
Tag - Digital - Experiences
Digital Experiences
Linkedin does more than sell ad space – they partner with their clients to find tailored best practise solutions. Linkedin wanted to demonstrate how partnering with them, can have a massive impact. But they needed to ensure this story would get read, and by the right people.
THE PROBLEM

They had a great story to tell they were after a new way of telling it

Linkedin has become one of the key places for companies to spend their ad dollars. But not everyone knows just what is possible on Linkedin.

Making a case study as good as Linkedin campaigns

The key was finding a way to present case studies that really did justice to what Linkedin offers…and to make other companies say ‘I want what they are having.’

THE SOLUTION

We looked at the traditional case study, then we did the opposite.

We created a variety of snakable and long form formats of the case study. This made the content shareable, interactive and informative. Couple that with promotion through a compelling campaign that drove readers to a great variety of touch points rather than just a single case study.

Practical Powerpoint

Another option for the the client to share the story around the case study was for us to build out the same case study in usable powerpoint slides so the team could slot the slides very easily into their current sales decks.

Landing Page

The landing page was our campaign central. Everything was housed here, so that anyone could access the elements they needed and the campaign had a great capture space for leads to land.

Shareable PDF

We created an easy to read PDF that told the story of Blackrock. It could be downloaded from the landing page we created and then shared as well as account managers being able to email potential clients direct with it.

Digital Campaign Assets

By creating an engaging set of banner ads and social assets the campaign was launched to drive traffic directly to the landing page where readers could learn more about the case study.
THE RESULTS

LinkedIn loved the BlueMelon approach to the case study refresh and all its shareable elements.

BlueMelon successfully designed content pieces that communicated LinkedIn’s
brand look and feel, while approaching the case studies in a new way.

“We’ll never do a traditional case study again. The work from Blue Melon has completely changed the way we think about marketing ourselves.”

Menaka
Head of North America Marketing, Enterprise Services, LinkedIn Marketing Solutions
LinkedIn

A change for the better

We found a way to make case studies appear as interesting as their content is

Are your case studies a tad dull?

Don’t worry everyone is in the same boat. Case studies are often the last things on everyone’s minds. But thankfully it’s normally somewhere at the top of ours.

WHAT ARE THE BENEFITS OF WORKING WITH BLUEMELON DESIGN?

Getting brands right is our specialty, we understand what you need and will deliver on your core business values

We like to start by identifying the problem space and getting to know your business

A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.

We focus in understanding your main pain points

Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.

We are humans that value data

If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.

Related Work.​

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Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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