Nectar Pressed Juices: The juicy rebrand that increased sales - BlueMelon Design

BlueMelon Design

A juicy brand transformation.

Nectar were one of the first entrants into the cold-pressed juice game. They had an amazing product, but were struggling to find a foothold in the market.

BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL

Identity | Packaging | Design System | POS

Nectar began in 2013 and was founded by sisters Kym and Jacinta. Noticing an ever-increasing demand for healthy and delicious beverage options they began crafting a range of products that balanced the perfect blend of health, taste, value and convenience. Nectar became the first company in Australia to offer fruit and vegetable based cold pressed juices that utilised HPP technology and were soon stocking the fridges of cafés, restaurants and retail outlets across the East coast of the country.
THE PROBLEM

Amazing product, ugly packaging.

Nectar’s founding sisters Kym and Jacinta kept getting knocked back from potential suppliers who told them that, while their product was outstanding, they couldn’t stock their juices in the existing packaging.

Make our brand as delicious as our product.

Nectar engaged BlueMelon to help them get their product onto store shelves and into the tummies of thirsty, health conscious consumers.
THE SOLUTION

A total brand overhaul.

We designed a sweet new brand and packaging that was as delicious as Nectar’s products.

Logo

We designed a beautiful and simple new logo that defined the new brand and solidified its position as a premium pressed-juice brand.

Packaging Design

The beautiful new bottle, labels and point of sale collateral finally did justice to the quality product.

Hand-drawn illustrations

Hand drawn illustrations of fruit and vegetables using pen, ink and watercolour were incredibly detailed – they were even tailored to each individual bottle and mix.

Omni-Channel Experience

The new branding was applied across product collateral, point of sale and digital assets to create a colourful, playful, human and character-filled brand.
THE RESULTS

+40%

Sales increased by 40%
After the brand overhaul. Boom.

+70

Partnerships with 70 new suppliers

Including Harris Farm.

“We had an amazing experience with Blue Melon Design. We were wanting to make a mark in our industry. We needed to take our product and branding to the next level and they did it!!!”

Jacinta McCombe
Co-Founder
Nectar Cold Pressed

Nectar for you, Nectar for me.

Nectar for everybody.

Jacinta and Kim could finally realise their goal to introduce Nectar Cold Pressed and its multiple benefits to as many people as possible, who also share their love of health, fun and life.

Is your branding as great as your product?

Ahhhhh. That new brand smell. A brand refresh can breathe new life into your product, increase sales and create a more coherent experience across all of your touch points.
WHAT ARE THE BENEFITS OF WORKING WITH BLUEMELON DESIGN?
Getting brands right is our specialty, we understand what you need and will deliver on your core business values

We focus on the idea of creating memorable and distinctive brands

A brand is more than a logo, a tag line, a style guide or creating a design system for a product. We like to look at brands in a holistic way and craft each element with care. That is our secret.

Brand Strategy, Identity and beautiful executions

The strategy helps us look at the big picture, it sets the path for a healthy market rollout. The identity, is how the brand will work together from voice, look and feel and behaviour. And the execution. Well that is the chocolate icing on the cake.

We like to measure your Brand success

Looking from the inside as well as the outside. We ask, we listen, we evaluate and track how your consumers feel about the brand, or why not, we may check with some internal staff to see how they feel

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You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

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What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

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What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

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email: info@bluemelondesign.com

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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email: info@bluemelondesign.com

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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