LinkedIn is well known as a business and employment service, offering free professional networking pages for both individuals and organisations. To support these services they offer a range of content for their audiences, ranging from how-to’s, insights, best practice guides and more. In addition, they have a marketing services offering which includes LinkedIn Ads, Text Ads, Image Ads and Video Ads. These solutions drive high-quality leads, grow business, engage audiences, gain followers and build brands, just to name a few things. Way, way more than just a job platform.
LinkedIn had a global asset to take Company Pages to market, but it wasn’t sticking at a local level.
The global Pages educational PDF guide contained all of the information that the audience needed to digest, it just wasn’t very persuasive or engaging. We stepped in to change that.
We took the existing longform text document and re-imagined it as a succinct toolkit of 7 interactive checklists and process flows that could be downloaded as a package from a landing page. Rather than one broad document about company pages, each booklet had a strategic focus on a specific topic to make it easier for the audience to navigate LinkedIn’s new offering.
The new dynamic, engaging and snackable assets were sliced and diced to power the entire Company Pages campaign that ran across all of LinkedIn’s owned and operated platforms. Eye catching graphics and snappy animated video cut downs were used as posts in the timeline to drive audiences to click through to the landing page where they could download the toolkit.
We re-created the instructions on how to set-up a Company Page as an infographic. The clearly numbered steps, graphics and icons made the process seem much more accessible, fun and easy than a bland list of steps.
We created a series of animated videos to teach LinkedIn users everything they needed to know to confidently set up their company page. Topics included: Getting Started, How to Create a Page, How to Build a Community and How do I Make the Most Out of my Page. The full length videos were cut down into bite size tips for promotion across the LinkedIn network.
Kate
Content Marketing Manager APAC
LinkedIn
The content created by BlueMelon for the pages launch
was evergreen – instructional, persuasive and educational.
A valuable resource for LinkedIn and their clients.
Sometimes the biggest roadblock to getting traction for a new product or service is a lack of understanding or awareness of a product’s benefits and how to use it. This is where human centered educational content can come to the rescue, unlocking new opportunities and increasing engagement.
We like to start by identifying the problem space and getting to know your business
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.
We focus in understanding your main pain points
Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.
We are humans that value data
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
Grab your free copy today.
Nice one! Your How-to Guide will now download. (It will land in your inbox too!)
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
