Building the right brand and digital experience
for a school that teaches creativity.
BRAND & BRAND COMMUNICATION | SOCIAL | DIGITAL EXPERIENCES
Branding, Website, Social Media, Content
The White Academy offers a new way of learning, from industry professionals themselves – through a collection of workshops across creative and design fields. Their mission is to stay truthful to the power of creativity and learning, enabling people to participate in a fun, professional and friendly environment. Based in Manly, they foster a community of creative minds and share their vision to teach new skills at a very human level.
The White Academy wanted to cut through and show that they were all about sharing creative knowledge from within the industry and across the depth of their experience, not from a curriculum.
The White Academy engaged us to help build their brand from the ground up. From logos, to patterns, to the website, course collateral and social media content.
Blue Melon created the type of brand, website, marketing collateral and stationery for The White Academy that showcased them as a place for learning, exploring and celebrating all round creativity.
The unifying colour palette across all assets was centered around monochrome with pops of yellow, to make it mature yet fun.
Typography
Colour Palette
Logo and Integrations
Secondary Elements
BlueMelon shot all of the launch photography and video, from opening night coverage, to in-class assets which were used to promote the individual workshops. The human centered imagery captured the fun and approachable vibe of the classes, making them super appealing to prospective students. The two shoots created an extensive library of images for later use.
We designed all of the White Academy’s course collateral across print and digital. All of the assets were simple, beautiful, human centered and cohesive.
The website was designed to allow uses to find new course, book and pay online in a seemless, friendly and creative way.
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
Grab your free copy today.
Nice one! Your How-to Guide will now download. (It will land in your inbox too!)
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
