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Content Marketing
Intellego is a fantastic software company that builds digital learning portals for some of Australia’s most prominent organisations. Their portals are customisable so that admins can write training programs for their employees, uploading and editing them directly in the system without the help of a developer. The training is critical as it keeps employees up to speed and compliant with industry regulations and procedures. Their clients come from a range of industries, especially finance.
Since regulations frequently change and can vary from state to state, many different training programs are required to keep employees up to date. So Intellego’s clients need an easy to use portal where they can build, edit and update their training programs. The admins of the portal are not usually software developers, so they need a human-centred admin experience that’s friendly, easy, fun and quick to load with their bespoke content.
When Intellego came to us, they knew that they “needed UX” but were not sure what they needed it to do. The admin experience they had was clunky, old school and definitely not human-centred. The users were getting frustrated and tired every time they needed to create a new training program or update an existing one.
Using our favourite human-centred design approach, we first dove into the discovery phase. Discovery is where you fully immerse yourself into the world of the client, their users and the task at hand. An open mind and a sense of curiosity are crucial in this step. Yes, Intellego ‘needed UX’, but what did they need UX to do? Who were they creating the experience for? What was their user’s journey? What were the current capabilities of the platform?
After answering those questions, we dissected the anatomy of their platform. This process led us to identifying an important gap in functionality. Admins had to build the content for the training outside of the platform and upload it. Seems simple enough, but the process was clunky and often the content did not fit correctly into the screens. The need for a ‘Content builder’ was highlighted and it was added into the scope of works.
After our discovery work we were armed and ready to begin wireframing. Wireframes are a map of a user experience. They’re not pretty, just black and white lines and labels to reflect what the stages of a digital experience will be, what buttons it will have, what those buttons and forms will do and where they will take the user. Once we had finished wireframing, we created a look and feel – the colours, fonts, icons and aesthetic aspects of the experience.
Wireframes and a look and feel are one thing, but how could we test it with our client and with users? We were sure that we had created a delightful admin experience, but we really wouldn’t know for sure until we put it into the hands of actual users.
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You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.