A branding partnership to breathe life into a local community
“A fresh new start”: How BlueMelon branded a Mexican cantina in a sleepy Australian town.
CASE STUDY OVERVIEW
Attracting customers to a growing new business
Storytelling with authenticity and humanity
BlueMelon builds a memorable, approachable brand
The brand workshop – drafting a great customer journey
Our path involved building a cohesive branding system to build brand awareness of Loco Lane. Awareness of the quality of their product and service both locally on-the-ground and online, for a wider audience. To achieve this we curated a brand which was versatile and translated into a standout bricks & mortar customer experience. The outcome was developing brand elements for the business which later translated into identity and application, with social assets, merchandising, and interior branding among other creations branded uniquely for Loco Lane.
A memorable brand and customer experience for great Mexican dining
We’re looking to bring other conscious brands to life
Okay, we’re a bit picky who we work with. We want to contribute to organisations who want to make the world a better place – whether that be in saving the whales, educating future generations, or creating the perfect moment for a family to gather around some sick Mexican food.
If you’re ready to start the conversation on how you can elevate your brand, drop us a line and a friendly Melon will get back to you within 24-48 hours.