A strategic content partnership between two industry leaders. - BlueMelon Design

BlueMelon Design

A strategic content partnership between two industry leaders.

What happens when two organisations with complimentary products and tools join forces?

CONTENT | BRANDING
Video, infographics, PDF, ebooks, landing page, explainer videos, ad campaign, Presentations, digital assets, animated gif’s
The current state of sales is in disruption. There are ballooning buyer expectations, more people involved in the buying process and fundamental shifts in workforces and technology. Selling as a profession is evolving, and salespeople need to bring more science to the art of selling. LinkedIn Sales Navigator is a powerful modern selling tool that gives users invaluable insights into their network which can be leveraged to generate new engagement and selling opportunities. Miller Heiman Group are leaders in the sales and service space, offering insights, technology solutions, training and consultancy to sales teams in large organisations. In response to the disruption in the marketplace, LinkedIn and Miller Heiman group teamed up to go to market with a timely thought-leadership piece that showcased their collective knowledge on the topic of modern selling.

THE PROBLEM

A unified voice in a disrupted landscape.

With the market in a state of disruption, there was an opportunity for LinkedIn and Miller Heiman group to step in and own the topic of modern selling. The content’s credibility was raised through their strategic partnering.

Topic ownership with strategy, creativity and brand alignment.

We worked in collaboration with Miller Heiman Group and the content team from Linkedin Sales Navigator to establish a set of items to help bring their insights to life.

THE SOLUTION

We identified the shared passion and pain points across the LinkedIn and Miller Heiman audiences to ensure that content spoke specifically to them.

We also came up with a cleverly co-branded look and feel for the content and campaign that was rolled out on all touch-points across LinkedIn and Miller Heiman Group’s owned and operated channels.

Co-branded Content

By dissecting the style guides for both brands we found a way that they could be positioned side by side on all collateral whilst staying on-brand and true to their unique identities.

A multitude of touchpoints

We created a range of output types, from bite sized chunks of content right through to long form eBooks. As a result, the content was digestible across the vast audiences and platforms that each partner was targeting.

A central content hub

By dissecting the style guides for both brands we found a way that they could be positioned side by side on all collateral whilst staying on-brand and true to their unique identities.

Integrated Campaign

A series of mini animated gifs, 30 sec teaser videos and digital banners led the audiences to the main landing page which hosted the video series, ebooks and infographics.

Campaign to eBook

We created a beautiful downloadable eBook filled with insights targeted to the two companies shared audiences.
Play Video

“The content partnership with LinkedIn could not have been a better strategic and brand fit. Our organisation sees this as the gold standard for content marketing moving forward.”

Kate
Content Marketing Manager APAC
LinkedIn

An insightful, brand aligned and highly engaging piece of content

Branded content with substance, purpose and credibility, priming the audience to engage with both brands.

Does your content marketing feel credible?

Whether you’ve looking to refresh what you’re already doing, to outsource your content creation, or to venture into content marketing for the first time, we have the smarts and the team to help you kick your content (and business) goals. Yiew!
I WANNA KNOW MORE
WHAT ARE THE BENEFITS OF WORKING WITH BLUEMELON DESIGN?
Getting brands right is our specialty, we understand what you need and will deliver on your core business values
GET IN TOUCH

We like to start by identifying the problem space and getting to know your business

A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.

We focus in understanding your main pain points

Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.

We are humans that value data

If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.

Related Work.​

Case study thumbnail
Coursera for business logo

Building a Kickass Strategy for a Global Enterprise to Break into the ANZ Market

Strategy / Brand Positioning Workshop / Content Strategy / Content Workshop / Content Recommendations
Tag - content - marketing
Content Marketing
Coursera for business logo
Building a Kickass Strategy for a Global Enterprise to Break into the ANZ Market
Locolane logo

A branding partnership to breathe life into a local community

Merchandise | Brand workshop | Branding | Graphic Design | Research | UX design | Social Media Marketing
Tag - brand - communication
Brand and Brand Communication
Locolane logo
A branding partnership to breathe life into a local community
Adobe case study card thumb

An Essential Mix of Creativity and Localisation for Adobe’s Global Content

Localisation | Strategy | Campaign Creation | Copywriting | Animation | Vox Pops | Panel Highlight Video | Creative Design | Interviews | Lead Generation | GTM plan
Tag - content - marketing
Content Marketing
An Essential Mix of Creativity and Localisation for Adobe’s Global Content
I WANT TO SEE MORE
clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

Learn how to master
B2B like a Melon.

Grab your free copy today.

Please fill out all fields labeled with “*”

clost button

Nice one! Your How-to Guide will now download. (It will land in your inbox too!)

Digital Experience Page Popup
Content Marketing Popup Cross

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup Cross

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Branding Page popup
Content Marketing Popup Cross

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup Cross

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup B2
Content Marketing Popup Cross

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup Cross

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline