The Go-To Content Partner for Product Marketing Managers Around the Globe - BlueMelon Design

BlueMelon Design

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The Go-To Content Partner for Product Marketing Managers Around the Globe

In the world’s largest professional network, there’s a group of PMMs who only trust BlueMelon with their marketing.

Content Partnership / LinkedIn / Content Campaign / Content Calendar / Content Workshop / Strategy / Video / Presentation / Ads / Social / eBook / Animation / Infographic
Tag - content - marketing
Content Marketing
CASE STUDY OVERVIEW

Since January 2020, BlueMelon has expertly juggled multiple global stakeholders to launch products and deliver marketing initiatives. We’ve successfully rolled out full-funnel creative content and campaigns to support LinkedIn’s Product Marketing Managers. LinkedIn Product Marketing Managers trust BlueMelon.

These global partnerships are prosperous and ongoing, purely because we have built them on trust, respect, communication, and the consistent production of quality creative content with high-performing results.

LinkedIn Leaders Trust BlueMelon
LinkedIn Leaders Trust BlueMelon
THE SITUATION

The Need to Create & Deliver Content Globally

A Product Marketing Manager (PMM) works at the intersection of product development, marketing and sales – so they need to create content and messages which target every stage of a customer’s journey. This full-funnel content needs to be clear, engaging, informative, creative, beautiful, and incite people to act. Without the right support, this is an impossible task.

Several PMMs at LinkedIn found themselves in this exact predicament. Located in different parts of the world, they required a content partner to support their internal and external marketing initiatives, offer expert advice, create exceptional localised content, and then deliver it globally.

LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner

A Partner LINKEDIN Can Trust

When looking for a content partner, LinkedIn PMMs needed creative experts they could trust. Trusting them to become experts in every aspect of their business and the LinkedIn platform, understand their target audience, and not compromise their brand.

They needed a partner who is consistent in their pace and delivery. Also an ongoing partner who could hit the ground running, not having to go through the learning curve for every project. LinkedIn PMMs also required a content partner who would be respectful to their needs, consistently being able to produce quality and
high-performing content.

LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
THE SOLUTION

BlueMelon Design Offers 

a Full-Funnel Content Framework

Here at BlueMelon Design, we built a full-funnel content framework to cater to the needs of LinkedIn’s PMMs. This includes the wide variety of content they require from strategic to tactical, the large volume of projects, and the high speed of delivery.

This framework takes into consideration the wide breadth of work, including strategy workshops, idea synthesis, key messaging, video creation, content campaigns, internal training, infographics, illustrations, presentations, and more.

Content Marketing with LinkedIn

Our Partnership with Product

Marketing Managers at LinkedIn

The global partnerships that now exist between BlueMelon and several LinkedIn PMMs knows no bounds – geographically or creatively.

By listening to the needs of PMMs, we’ve strategised, developed, wrote, created, localised, and executed a range of projects to increase brand awareness, showcase the many LinkedIn products, and inspire people around the globe to utilise them.

Throughout these partnerships, BlueMelon has completed over 100 projects, including:

  • Content Campaigns
  • Content Calendars
  • Content Workshops
  • Videos
  • Animations
  • Infographics
  • eBooks
  • Best Practices Guides
  • Presentations
  • Advertising
  • Social Content
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
LinkedIn PMM Content Partnership - Celebrating 10 years as a Content Partner
THE RESULTS

BlueMelon offers ongoing, creative content partnerships with global PMMs from discovery to delivery.

We have completed over 100 successful projects to date, all while upholding LinkedIn’s brand equity. Strengthening these partnerships with every project completion, and respectful of the needs of the PMMs above all.

Making BlueMelon the go-to content partner for global Product Marketing Managers.

Get access to some of our best practice guides and tips for LinkedIn Advertising and beyond. 

Check out how we helped LinkedIn create more uptake with company pages or get a LinkedIn Content Score and see how well you’re doing.

Celebrating 10 years in partnership with LinkedIn, that’s why LinkedIn Product Marketing Managers trust BlueMelon.

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