Launching a national campaign is big, but launching one
across three regions simultaneously is absolutely huge.
BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL
Content Strategy, Content Curation, eBook, Infographics,
Digital Campaign, Landing Page
Whilst LinkedIn is well known as a business and employment service, they are also thought leaders who offer some extremely useful resources to their audience. One being LinkedIn Marketing Solutions. LMS publishes and shares insightful content about best practice and trends across a range of business disciplines. They also offer LinkedIn Ads, Text Ads, Image Ads and Video Ads. These solutions drive high-quality leads, grow business, engage audiences, gain followers and build brands, just to name a few things. Way, way more than a job platform!
LinkedIn conducted a series of studies highlighting trends in content marketing across the APAC region in 2017. They came to us with quite detailed content, which they wanted to use to engage three distinct audiences across Australia, Singapore and India.
The key to this project was finding a clear and effective way to communicate the findings of the study in each specific country – Australia, Singapore and India.
We showcased the studies’ predictions and trends in a series of eBooks. Each eBook was tailored to it’s specific country, whilst maintaining the LinkedIn global brand image. We used high quality, human-centred imagery and bite sized infographics that shared the insights in a quick and concise way.
The content felt like they were part of a series whilst each had its own unique country-specific content, look and feel. High quality images of real people from each country that was studied were used to add a local flavour and make the content more relatable.
Distributing the eBooks as a business intelligence resource gave equity to the LinkedIn brand and helped position them as content marketing thought-leaders in the region. The format was also optimal for the subject matter, target audience and volume of insights.
Distributing the eBooks as a business intelligence resource gave equity to the LinkedIn brand and helped position them as content marketing thought-leaders in the region. The format was also optimal for the subject matter, target audience and volume of insights.
We interpreted the complex data in the studies into easily digestible and visually pleasing infographics. The new format drastically improved legibility and comprehension, breaking up heavy blocks of text and saving the reader time. Individual infographics could also be broken out and repurposed outside of the eBooks.
When the eBooks were released they were a huge success. In India, one of the eBooks received
The content received worldwide
coverage, particularly in online
trade press.
Jennifer
Head of EMEA Product Marketing
LinkedIn
Everyone was really stoked!
Well you’ve come to the right place. Our talented team are experts at digesting complex and detailed information and turning it into beautiful, easily digestible content. We’ll recommend the perfect format for your content, depending on your audience and objectives – from static or animated infographics to videos and PDFs.
We like to start by identifying the problem space and getting to know your business
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.
We focus in understanding your main pain points
Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.
We are humans that value data
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
Grab your free copy today.
Nice one! Your How-to Guide will now download. (It will land in your inbox too!)
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
