BRANDING | CONTENT
Infographics, Presentation
Yahoo7 is one of Australia’s largest digital content publishers, with a monthly unique audience of over 4 million. They have a massive digital footprint spanning across editorial, news, video and search, giving them access to a huge amount of data on customer behaviour. They were itching to share this, but couldn’t quite work out how to best present it to their audience.
Yahoo7 came to us wanting to share their findings and create a better understanding of particular habits in different industries. They knew their audience would not respond well to one large research piece or whitepaper including all the data.
The content was broken up into bite-sized pieces over a series of topics, which would be ‘drip fed’ to readers over a six month period.
The infographics were simple one page overviews of each topic, and designed in a way that allowed the reader to take in a number of insights very quickly. They were more of a quick-look ‘on the go’ piece, rather than the type that takes time to download and read.
We designed the presentations as more detailed versions of the infographics, spread across a number of pages.
They were created in Powerpoint so that the client could have access to the data if they needed to, distributed via SlideShare and produced in PDFs to enable downloading and sharing from the Yahoo7 website.
We designed the powerpoints as more detailed versions of the infographics, spread across a number of pages.
They were created in Powerpoint so that the client could have access to the data if they needed to, distributed via SlideShare and produced in PDFs to enable downloading and sharing from the Yahoo7 website.
The campaign was so popular that Yahoo7 decided to release another series the following year with a fresh new look and feel.
Elika
Commercial Communications Manager
Yahoo7
Well then you’ve come to the right place. Become a thought leader in your space with the help of talented team who can turn your data into valuable content. We’ll recommend the perfect format for your project, depending on your audience and objectives – from static or animated infographics to videos and PDFs.
We like to start by identifying the problem space and getting to know your business
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.
We focus in understanding your main pain points
Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.
We are humans that value data
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)
Grab your free copy today.
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You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
