Here at BlueMelon Design, we donated our strategic thinking, creative ideation and production skills to deliver an exceptional branding campaign for Living Ocean. We passionately put in the hard yards, knowing it would go towards strengthening their brand and, ultimately, strengthen their fight for the environment.
We conducted a brand workshop, created an articulate and consistent brand with a library of assets, and delivered an array of content and collateral to promote brand awareness and increase conversions. This well-structured brand was successfully executed and delivered, creating access to a broader audience. Just as importantly, the Living Ocean team has felt so supported in their brand communications they were able to stay focused on their important research.
Dedicated to improving the health of the ocean, Living Ocean is an environmental organisation located on the Northern Beaches of Sydney. As a centre for marine studies, it brings together citizen scientists, researchers, students, divers, surfers, and many other ocean lovers who believe the health of the ocean helps all life on earth.
Their study of the ocean focuses on micro and macro plastics, environment processes and animal behaviour, including whale migration and how it correlates to climate change. Through their research they aim to create awareness around marine issues and help contribute to their resolutions.
Living Ocean relies on donations to fund their research, education and to drive community action. They have zero budget for consistent and engaging branding or communications to build brand awareness, educate the community, and grow donations.
Also headquartered on the Northern Beaches, BlueMelon Design is a hop, skip and a quick swim away from the same stretch of water the migrating whales take, and where Living Ocean conducts their research. As people who care wholeheartedly about the environment and are always looking to support the local community, the team here at BlueMelon donated their time, brand smarts and creative skills to strengthen the Living Ocean brand and help them bring about change for the environment.
Juan continues on to say, “We know that creativity has the power to shape businesses. So, when we got the opportunity to bring together our love for the Northern Beaches community and our care for the environment to create success for a local environmental organisation – we jumped at it.”
The results of this pro bono work, or more-fondly called ‘passion-project’, has created a consistent and solid foundation for the Living Ocean brand.
They now have the potential for more brand exposure, accessibility to a broader audience, and an increase in donations, helping Living Ocean to continue their important research into pressing marine issues.
Just as importantly, the team at Living Ocean have felt supported and listened to throughout the whole experience. But don’t take our word for it, here’s Living Ocean’s Founder and Director, Robbi Newman, talking about our “flawless service” and the “huge difference” we’ve made in helping their cause.
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You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.
