Turning numbers into engaging insights and a memorable narrative - BlueMelon Design

BlueMelon Design

Turning numbers into engaging insights and a memorable narrative

Uncovering what technology buyers really want, in LinkedIn’s Age of Agility

Content Marketing | Design Thinking | Digital Campaign
Tag - content - marketing
Content Marketing

CONTENT DEVELOPMENT | DESIGN

Our client, LinkedIn, conducted a global survey of thousands of technology buyers to help vendors better understand their customers’ needs and behaviours post-pandemic. They asked Blue Melon to partner with them to develop a creative concept and narrative which would turn the results into clear, appealing insights.
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THE SITUATION

Built from the ground up

LinkedIn had collected over 200 pages of raw data from the survey, which Blue Melon needed distil into insights and from there build a theme and visual concept which would allow them to reach as many people as possible. This interpretation had to strike the right tone for the COVID-19 age and also be adaptable to different regions and markets.
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THE SOLUTION

The Age of Agility

Blue Melon worked through a number of creative concepts with LinkedIn, settling on The Age of Agility, a theme which captured both the sentiments of the technology buyers surveyed and how their customers should respond. From there, Blue Melon wrote a narrative around the insights and designed sophisticated visuals which focused on futuristic technology, employing illustrations and animations.
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THE RESULTS

A global content rollout

Once the core narrative and design were refined, Blue Melon developed a full range of content including eBooks, infographics, sales presentations and landing pages. Each of these were then adapted further to include specific insights from the markets surveyed: North America, Asia Pacific, Europe Middle East and Africa and Latin America.

These products will be a core part of LinkedIn’s customer insights and marketing campaigns well into the future and be put to a variety of uses online, in customer education and at conferences and events.
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What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

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email: info@bluemelondesign.com

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Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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