Turning numbers into engaging insights and a memorable narrative - BlueMelon Design

BlueMelon Design

linkedin logo

Turning numbers into engaging insights and a memorable narrative

Uncovering what technology buyers really want, in LinkedIn’s Age of Agility

Content Marketing | Design Thinking | Digital Campaign
Tag - content - marketing
Content Marketing

CONTENT DEVELOPMENT | DESIGN

Our client, LinkedIn, conducted a global survey of thousands of technology buyers to help vendors better understand their customers’ needs and behaviours post-pandemic. They asked Blue Melon to partner with them to develop a creative concept and narrative which would turn the results into clear, appealing insights.
2252_1_Col_Image_975x453_01
THE SITUATION

Built from the ground up

LinkedIn had collected over 200 pages of raw data from the survey, which Blue Melon needed distil into insights and from there build a theme and visual concept which would allow them to reach as many people as possible. This interpretation had to strike the right tone for the COVID-19 age and also be adaptable to different regions and markets.
2252_1_Col_Image_Mob_310x244_02
2252_1_Col_Image_Mob_310x244_03
THE SOLUTION

The Age of Agility

Blue Melon worked through a number of creative concepts with LinkedIn, settling on The Age of Agility, a theme which captured both the sentiments of the technology buyers surveyed and how their customers should respond. From there, Blue Melon wrote a narrative around the insights and designed sophisticated visuals which focused on futuristic technology, employing illustrations and animations.
2252_3_Col_Left_Image_468x264_01
2252_3_Col_Left_Image_468x264_01-1
2252_2_Col_Image_975x453_02
THE RESULTS

A global content rollout

Once the core narrative and design were refined, Blue Melon developed a full range of content including eBooks, infographics, sales presentations and landing pages. Each of these were then adapted further to include specific insights from the markets surveyed: North America, Asia Pacific, Europe Middle East and Africa and Latin America.

These products will be a core part of LinkedIn’s customer insights and marketing campaigns well into the future and be put to a variety of uses online, in customer education and at conferences and events.
2252_2_Col_Image_468x300_03
2252_2_Col_Image_468x300_04

Related Work.​

clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

Learn how to master
B2B like a Melon.

Grab your free copy today.

Please fill out all fields labeled with “*”

clost button

Nice one! Your How-to Guide will now download. (It will land in your inbox too!)

Digital Experience Page Popup

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Branding Page popup

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup B2

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline