Your Space Is the Key to Your Creativity - BlueMelon Design

BlueMelon Design

Tag - content - marketing

Your Space Is the Key to Your Creativity

According to Google about one-third of human life, around 40 hours per week…
Juan

According to Google about one-third of human life, around 40 hours per week, is spent working. That’s a big chunk of of your time to be somewhere other than your home.

I never really understood why the standard workplace that we spend so much of our time in has traditionally been so sterile, bland and lacking in any of the friendliness that so many of us have in our homes.

I think, of all places of work, we creatives take the cake in making a solid effort of adding some loving and personality to our places of work. Whether it’s affordable or within our startup budgets is neither here nor there, aesthetics is in our blood and somehow becomes a high priority in the list of must-haves that get a business off the ground.

No matter what advice we are given on how to set up and run a studio the importance of space and our teams surroundings have, and always will be, high on our list of priorities. I believe it does make a difference in the business, how it runs and operates, how the team functions and interacts with each other, how projects are created and generated on a day to day.

We’ve experienced this first hand in the various studios we’ve had and have learnt a few things along the way about what is important when finding a space. These five tips made a huge difference so keep them in mind:

Location – be more connected by being disconnected

We are extremely lucky these days that business in general, not just the creative industry, is increasingly adopting the remote working movement. Technology has enabled us to work where we want (provided quality of internet plays nice with us!).

This was part of the reason we made the big leap to move the studio from the heart of Sydney’s CBD to the beautiful Northern Beaches in Manly. A combination of feeling the heaviness and bustle of a corporate and crowded city, plus the desire to be closer to the ocean, made heading north so appealing.

By moving we’ve discovered the importance of the studio’s external surroundings. It’s all well and good to create a beautiful space on the inside, but the beauty of the outside spaces for the morning coffee run, the lunchtime ocean dip and the evening ocean breeze when heading home all impact on how we create and complement the overall experience of the studio.

Natural Light – an energy source like no other

Not long ago we began outgrowing our little studio and found ourselves lured to a new space with beautiful floors, fancy lighting, open space, huge amounts of storage, and a good combination of new renovations with some touches of old charm. We moved in very proud of our find, thinking it was a hidden gem. Little did we know that we were missing the one ingredient that is most important in a space Natural Light.

As simple and obvious as it sounds, the lack of natural light in a space was noticeable beyond belief. The heaviness of only artificial light was hugely felt by the team, you could almost see the energy being sucked out of everyone.

We had to move, so we did. And the change in energy was instantaneous and amazing. The new space hosted beautiful open windows flooding the space with natural light, and lifted the energy of the team and, surprisingly, the work we were producing.

New directions within the studio, creative internal initiatives and general project work seemed to come flooding out of us, almost as though we had just returned from a two month vacation in the Maldives!

Spaces to go – for solo socialites

We are a unique breed, us creatives. We generally yearn to have familiar minds around us that speak our language, complain about the world’s lack of appreciation of negative space and to vent our frustration that Lobster is the new Comic Sans. On the other hand we like our solitude, the insociable vortex that we slip into when on a roll with a concept that can’t be disrupted. Don’t come near us and take us out of that self absorbed bubble we create!

To accommodate these wonderful personality traits of the team providing spaces to go when working are important. A place to be able to remove yourself from the group in a comfortable way without causing a weird awkwardness is a must. Providing different spots to move about throughout the day helps mix up the day as well as the way you create.

Space to work, space to talk, space to think and a space to chill.

Keeping it human

The team, children of the team, visitors, clients. All of these are human right, so why shouldn’t the space we spend a third of our time in be human also? More often than not we meet with our clients either at their location or over a screen, so the focus of our space is not so much a ‘professional’ or ‘sleek’ look but more of a comfortable and homely approach.

Lining the walls with an array of amazing artwork by our designers, fun toys and gifts from friends of the studio and travels along the way, loads of plants that are tended to by one of our designers aka The Crazy Plant Lady and books galore! We have a very tactile and involving environment.

All in all, after experimenting with a various locations and studios, it is safe to say the energy of a space can hugely affect the work that is produced there. From working long hours on a deadline, to hosting workshops, to having after work drinks, the space needs to work for all of these things – and most of all, the ‘humans’ that are part of them.  

Jacs working on some creativity
Catching up on the latest design trends
The team working at studio 9
The Studio 9 space
Recent News
Get the lowdown of the top trends for B2B Creative Marketing for 2023.
Get the lowdown of the top trends for B2B Creative Marketing for 2023.
In this article, we’ll look at the key benefits of conducting user interviews as part of your UX design process…
In this article, we’ll look at the key benefits of conducting user interviews as part of your UX design process...
From the beginning, it’s good to have a clear understanding of what you want content to do for your brand…
From the beginning, it’s good to have a clear understanding of what you want content to do for your brand...
clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

You’re in! Grab your copy here if you’re ready to go (and we’ve emailed you too, just in case.)

clost button

Learn how to master
B2B like a Melon.

Grab your free copy today.

Please fill out all fields labeled with “*”

clost button

Nice one! Your How-to Guide will now download. (It will land in your inbox too!)

Digital Experience Page Popup

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Branding Page popup

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Content Marketing Popup B2

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline