Use These Words in Your Post Copy to Drive More Shares (on LinkedIn) - BlueMelon Design

BlueMelon Design

Use These Words in Your Post Copy to Drive More Shares (on LinkedIn)

We delved into the science of post copy to uncover the specific sentences and keywords that drive the most shares...

Splash Logo

harls

 

There’s an art and science to writing the perfect LinkedIn (or any social platform) post copy. The art is striking that fine balance between informing your target person what the content is about, nailing that charismatic, on-brand tone of voice, keeping it light and casual-cool enough for social media, generating enough intrigue to stop the thumb… Oh and don’t be too click-baity, pushy or too wordy. Got it?

 

It might seem easy just to bash out a sentence and hit ‘post’, but if you really want engagement and click-throughs, a considered approach is the way to go.

 

Recently we chatted to our friends at LinkedIn about the science side of post copywriting and discovered that there are some specific sentences you can use in your post copy that will actually drive more shares. These findings are based on the post data over a ten-month period on the LinkedIn platform, which has over 660 million members. 

 

 

3 word phrases to incorporate into your copy for more shares:

 

  • Is the new
  • The year of
  • In the workplace
  • The future of
  • Why you should
  • How to
  • The power of
  • 5 ways to 
  • Can learn from

 

Single words to incorporate into your copy for more shares:

 

  • Leader
  • Success
  • Secret
  • 10
  • Trends
  • Future

 

 

Just remember to use them wisely. So before you go posting about the 

 

“5 ways leaders can learn from the 10 trends of the secret future and the power of the how-to…” 

 

Ask yourself

 

Is the language aligned to your tone of voice? Are you making a big claim that’s unjustified? Are you being true to your brand? Consider your approach. It’s not worth sacrificing your credibility for one post. You can check out our director, Juan chatting about the topic here.

 

So what do you think? Will you try this? If you do, give us a sneaky tag #bluemelondesign so we can see the results ;)

 

#letsconnect

Recent News
thumbnail image

LinkedIn B2B Content Marketing Insights

Juan_Profile
Feature image

LinkedIn B2B Content Marketing Insights

Amplify your B2B content marketing strategies using LinkedIn

Thumbnail
Juan_Profile
Feature image

Data vs. Instincts: Expert Insights on Decision-Making

Insights from experts on navigating the balance of data and intuition in decision making

Feature Image

A Spicy Recipe to Build a Badass B2B Campaign

B2B marketing doesn’t have to be boring. We’re sharing our spicy recipe to make your B2B campaigns badass.