IS YOUR CONTENT STRATEGY READY?
You’ve got the enthusiasm. The adrenaline is pumping. It has built up to this moment and you’re ready to launch. Imagine the plane door swings open and you leap because you’re a badass! You feel weightless. Is it the rush of skydiving? No. It is literally weightlessness. You forgot to pack your parachute. Uh oh.
Even the best ideas go awry without proper preparation. Thankfully, not everything is as intense as the aforementioned.
With content marketing strategy, there’s a lot to think about, so it’s easy to miss a few things. That’s where this checklist comes in. It’ll assist you in forming content objectives, target audience, metrics for success, content planning, and more.
Using this checklist to sense-check your strategy is a simple and effective approach before you leap out into the exciting free fall of the content-sphere.
Why this resource is amazing
Have you defined your target audience and buyer personas? Know which channels you’ll use? Publishing frequency, channel mix, content pillars, SEO – they’re all items you need to factor into your content marketing strategy.
But you can’t be expected to remember it all. That’s why we’ve made this checklist.
Give thought to each of the considerations and if you aren’t sure on some, chances are we’ve got another free resource to help you understand and plan.
How to use it
Download it for free, and go one by-one- through the checklist. Count up your tick marks and analyze your score, as it will point to your readiness.