The new school for creative minds - BlueMelon Design

BlueMelon Design

The new school for creative minds

Building the right brand and digital experience
for a school that teaches creativity.

BRAND & BRAND COMMUNICATION | SOCIAL | DIGITAL EXPERIENCES

Branding, Website, Social Media, Content

The White Academy offers a new way of learning, from industry professionals themselves – through a collection of workshops across creative and design fields. Their mission is to stay truthful to the power of creativity and learning, enabling people to participate in a fun, professional and friendly environment. Based in Manly, they foster a community of creative minds and share their vision to teach new skills at a very human level.

THE PROBLEM

Create space for creativity.

The White Academy wanted to cut through and show that they were all about sharing creative knowledge from within the industry and across the depth of their experience, not from a curriculum.

Everything you need to build a beautiful brand from scratch.

The White Academy engaged us to help build their brand from the ground up. From logos, to patterns, to the website, course collateral and social media content.

THE SOLUTION

A brand that’s as creative and dynamic as the courses on offer.

Blue Melon created the type of brand, website, marketing collateral and stationery for The White Academy that showcased them as a place for learning, exploring and celebrating all round creativity.

A Distinctive Look & Feel

The unifying colour palette across all assets was centered around monochrome with pops of yellow, to make it mature yet fun.

Typography

Colour Palette

Logo and Integrations

Secondary Elements

Photography

BlueMelon shot all of the launch photography and video, from opening night coverage, to in-class assets which were used to promote the individual workshops. The human centered imagery captured the fun and approachable vibe of the classes, making them super appealing to prospective students. The two shoots created an extensive library of images for later use.

Course Collateral

We designed all of the White Academy’s course collateral across print and digital. All of the assets were simple, beautiful, human centered and cohesive.

Website

The website was designed to allow uses to find new course, book and pay online in a seemless, friendly and creative way.

DISCOVER. BOOK. PAY. PLAY.

Related Work.​

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Digital Experience Page Popup

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Let’s get together and start solving problems from your users point of view. Once we understand their pain points, we’ll craft a beautiful experience to help make their lives easier.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Let’s get to know each other:

What’s your biggest customer pain point? If you’re not sure, let’s start from your biggest pain point? In our discovery session we’ll learn about your situation and give you some quick, actionable tips to relieve them.

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Branding Page popup

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

From making an impression to making a stand. Let us help you build a brand that stands out!

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

You got this far. and you know it. Whether you are re-branding or creating a brand from scratch the best way is the good way. This 2 hour workshop will set the path to success. It gives clarity and help make quicker decisions and better content and marketing - down the road.

Tell us a little about your content

What are your brand Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking for, so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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We can’t wait to keep the ball rolling.

HOORAY !!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

We can’t wait to keep the ball rolling.

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline

HOORAY!!! YOUR MESSAGE HAS BEEN SENT AND WE WILL CONTACT YOU AS SOON AS POSSIBLE

This is great, you are getting one step closer to creating a healthy communications pipeline