Turning numbers into engaging insights and a memorable narrative
Uncovering what technology buyers really want, in LinkedIn’s Age of Agility
Content Marketing | Design Thinking | Digital Campaign
Content Marketing
CONTENT DEVELOPMENT | DESIGN
Our client, LinkedIn, conducted a global survey of thousands of technology buyers to help vendors better understand their customers’ needs and behaviours post-pandemic. They asked Blue Melon to partner with them to develop a creative concept and narrative which would turn the results into clear, appealing insights.
![](https://bluemelondesign.com/wp-content/uploads/2021/12/2252_1_Col_Image_Mob_310x244_01.png)
![2252_1_Col_Image_975x453_01](https://bluemelondesign.com/wp-content/uploads/2021/12/2252_1_Col_Image_975x453_01.png)
THE SITUATION
Built from the ground up
LinkedIn had collected over 200 pages of raw data from the survey, which Blue Melon needed distil into insights and from there build a theme and visual concept which would allow them to reach as many people as possible. This interpretation had to strike the right tone for the COVID-19 age and also be adaptable to different regions and markets.
![2252_1_Col_Image_Mob_310x244_02 2252_1_Col_Image_Mob_310x244_02](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_1_Col_Image_Mob_310x244_02-phtol49j1m6iv58lhjbno3o40famnnvjtinxwcqy1o.png)
![2252_1_Col_Image_Mob_310x244_03 2252_1_Col_Image_Mob_310x244_03](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_1_Col_Image_Mob_310x244_03-phtolqtnln1elsbttt2pbxz69o7fsed3wmblezthwc.png)
THE SOLUTION
The Age of Agility
Blue Melon worked through a number of creative concepts with LinkedIn, settling on The Age of Agility, a theme which captured both the sentiments of the technology buyers surveyed and how their customers should respond. From there, Blue Melon wrote a narrative around the insights and designed sophisticated visuals which focused on futuristic technology, employing illustrations and animations.
![2252_3_Col_Left_Image_468x264_01 2252_3_Col_Left_Image_468x264_01](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_3_Col_Left_Image_468x264_01-phtormwyqrefjsce92443m58ghtq8ijrfocxvhwrj8.png)
![2252_3_Col_Left_Image_468x264_01-1 2252_3_Col_Left_Image_468x264_01-1](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_3_Col_Left_Image_468x264_01-1-phtor8tdw8v4pmwvje0pk7pbjpr811zsdqknocho4k.png)
![2252_2_Col_Image_975x453_02 2252_2_Col_Image_975x453_02](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_2_Col_Image_975x453_02-phtoqgyhvy1hub5glt09azauj0c2f1257m61zr8h4k.png)
THE RESULTS
A global content rollout
Once the core narrative and design were refined, Blue Melon developed a full range of content including eBooks, infographics, sales presentations and landing pages. Each of these were then adapted further to include specific insights from the markets surveyed: North America, Asia Pacific, Europe Middle East and Africa and Latin America.
These products will be a core part of LinkedIn’s customer insights and marketing campaigns well into the future and be put to a variety of uses online, in customer education and at conferences and events.
These products will be a core part of LinkedIn’s customer insights and marketing campaigns well into the future and be put to a variety of uses online, in customer education and at conferences and events.
![2252_2_Col_Image_468x300_03 2252_2_Col_Image_468x300_03](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_2_Col_Image_468x300_03-phtowy2f1kdeyi23f5dnjm7x3yzwijtyg26wap7lr0.png)
![2252_2_Col_Image_468x300_04 2252_2_Col_Image_468x300_04](https://bluemelondesign.com/wp-content/uploads/elementor/thumbs/2252_2_Col_Image_468x300_04-phtoxe1o9qzafvevtuab806r7it55ele69a5gejwt8.png)
Related Work.
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