The case study that had multiple cases
Linkedin was looking for a compelling way to show how they helped BlackRock build a thriving social media platform.
They had a great story to tell they were after a new way of telling it
Making a case study as good as Linkedin campaigns
The key was finding a way to present case studies that really did justice to what Linkedin offers…and to make other companies say ‘I want what they are having.’
We looked at the traditional case study, then we did the opposite.
Another option for the the client to share the story around the case study was for us to build out the same case study in usable powerpoint slides so the team could slot the slides very easily into their current sales decks.
Digital Campaign Assets
LinkedIn loved the BlueMelon approach to the case study refresh and all its shareable elements.
BlueMelon successfully designed content pieces that communicated LinkedIn’s
brand look and feel, while approaching the case studies in a new way.
“We’ll never do a traditional case study again. The work from Blue Melon has completely changed the way we think about marketing ourselves.”
Head of North America Marketing, Enterprise Services, LinkedIn Marketing Solutions
A change for the better
We found a way to make case studies appear as interesting as their content is
Are your case studies a tad dull?
WHAT ARE THE BENEFITS OF WORKING WITH BLUEMELON DESIGN?
Getting brands right is our specialty, we understand what you need and will deliver on your core business values
We like to start by identifying the problem space and getting to know your business
A clearly defined business goal is crucial to any successful content marketing initiative. We say ‘no’ to content for content’s sake. Need help figuring it out? Talk to us. We’re happy to help.
We focus in understanding your main pain points
Before we begin we’ll need to understand you and your team’s pain points. Every company is different, so it all starts with listening. From there we’ll go through various stages depending on what we uncover during this stage.
We are humans that value data
If content is king, data is queen. Strategically led data-driven content is what we’re all about. The more data and insights about your brand and target audience you can share with us – the better! If you’re not sure what data might be helpful, or if it exists – never fear. We’re here to help.