Stats to Make Your Case for Content Marketing - BlueMelon Design

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Stats to Make Your Case for Content Marketing

We love working with marketers value great content marketing. It makes our job so much easier (and fun!) when our…
Juan

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We love working with marketers value great content marketing. It makes our job so much easier (and fun!) when our partners are in the same headspace as us and are committed to nurturing long term relationships with their customers through content.

 

A shared commitment to true content marketing = less time and effort spent on selling the approach and more time which can be spent on developing masterful content strategies and beautiful creative.

But not everyone is convinced about content marketing. Even though it’s the gold standard when it comes to building trust, SEO, brand love… The list goes on.

Either through limited understanding or failed past attempts, some stakeholders need to be taken by the hand on an educational content marketing journey before they’ll give their blessing (and dollars) to content marketing.

 

If you find yourself in a similar position, or even in further need of convincing yourself – here are 6 compelling stats about content marketing to add to your case.

 

  1. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demandmetric)

 

  1. People are getting overwhelmed by ads. In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000. (SJ Insights)

 

  1. 87% of marketers say video content has increased traffic to their website, while 80% say it has helped increase sales. (Wyzowl)

 

  1. 83% say video content has helped them generate leads. (Wyzowl)

 

  1. In the early stages of their buyer journeys, 78% of B2B buyers report enjoying infographics, 76% listicles, and 61% ebooks. (Demand Gen Report 2019)

 

  1. Long reads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words). (The State of Content Marketing 2019 by SEMrush)

 

  1. SEO optimised content will get you traffic. In fact, search is the number one traffic source to blogs across all industries. (Hubspot)

 

The truth is that smart, consistent SEO optimised, well thought out strategic content marketing works.

 

Got a juicy stat that’s not included here?

 

Or do you need help with your strategy?

#letsconnect

 

 

 

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Developing Your Content Strategy Is Key To Putting People At The Heart of Your Communication.

BOOK AN ONLINE SESSION TODAY - WE ARE JUST A CALL AWAY

Well planned and authentic content and communications have never been more critical. We know how it goes. You are challenged to create relevant, useful and meaningful content that aligns with your customers needs. Either you need it yesterday or to be prepared to shift your strategy for the future. Don't worry we here you to help. We work with our partners globally to run workshops and projects online and can run a comprehensive online strategy session that will help you get clear on your approach, core communications and how to execute them - tomorrow or in the coming months.

Tell us a little about your content

What are your content Goals? - If you haven’t thought about it don’t worry. Perhaps you could tell us what are you looking so we can organise a call to talk about it

CALL US NOW +61 2 9977 7686
email: info@bluemelondesign.com

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