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Content Marketing Strategy Planner
Content Marketing Strategy Planner
Overview
You’re about to embark on a cross-continent road trip. You’ve always wanted to see that big building in that faraway place, and that funny-looking tree near the cliffs everyone always talks about.
You reverse out of the drive in your camper van and realise, hold on…should I be going left or right?
It’s always good to have a map, a plan, a route.
No different when it comes to content marketing strategy. You want to consider the purpose, goals, and people that will become a part of your journey.
Having a plan allows you to solidify what you’re seeking, but it brings to light how you’ll get there.
Why this resource is amazing
Everything begins with the purpose of your content strategy. From there, you can consider what your end goals and marked objectives are. That builds by sorting out who you want to reach (target audience), and how you’ll do it (channels). Next is sorting out themes and content pillars, and a content cadence. You’ll also weigh up tone of voice, visual guidelines, and SEO.
All of these components add to a cohesive Content Marketing Strategy for you to fill out, track, and revisit.
How to use it
Download the strategy template and fill it out step-by-step. Watch as a fully-fledged plan of attack comes to life.
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