A juicy brand transformation.
Nectar were one of the first entrants into the cold-pressed juice game. They had an amazing product, but were struggling to find a foothold in the market.
BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL
Identity | Packaging | Design System | POS
Amazing product, ugly packaging.
Make our brand as delicious as our product.
A total brand overhaul.
Partnerships with 70 new suppliers
Including Harris Farm.
Nectar Cold Pressed
Nectar for you, Nectar for me.
Nectar for everybody.
Jacinta and Kim could finally realise their goal to introduce Nectar Cold Pressed and its multiple benefits to as many people as possible, who also share their love of health, fun and life.
Is your branding as great as your product?
We focus on the idea of creating memorable and distinctive brands
A brand is more than a logo, a tag line, a style guide or creating a design system for a product. We like to look at brands in a holistic way and craft each element with care. That is our secret.
Brand Strategy, Identity and beautiful executions
The strategy helps us look at the big picture, it sets the path for a healthy market rollout. The identity, is how the brand will work together from voice, look and feel and behaviour. And the execution. Well that is the chocolate icing on the cake.
We like to measure your Brand success
Looking from the inside as well as the outside. We ask, we listen, we evaluate and track how your consumers feel about the brand, or why not, we may check with some internal staff to see how they feel