When it comes to building a brand, there are three key things you want to focus on: recognition, credibility, and visibility.
What do Brand Recognition, Credibility and Visibility actually mean?
Brand recognition is all about how familiar people are with your brand – you want them to be able to spot your logo or product from a mile away.
Whereas, credibility is about building trust with your customers – when they believe in your brand and your expertise, they’ll be more likely to choose you over the competition.
And finally, visibility is all about making sure your brand is out there for people to see – whether that’s through social media, advertising, events, or even search engines.
By focusing on these three things, you can build a strong and successful brand that stands out from your competition.
You may be wondering how to do this. Well, there are five ways to approach it:
1. Develop a Strong Brand Identity
A strong brand identity helps your business stand out in a crowded market, establishes your company’s personality, and creates an emotional connection with your target audience.
Before defining your brand’s core values, begin by addressing two fundamental questions: Why do you do what you do? and how can you communicate your purpose to your audience?
Your brand identity should reflect what your business stands for and what it aims to achieve.
Tap into your creativity and create a “brand style guide”
Creating a brand style guide is a crucial step that reflects your brand’s personality and values, allowing you to tap into your creativity and discover new opportunities while making important decisions for your business.
It outlines your brand’s visual elements, such as logo, theme, and design aesthetic, as well as messaging, tone of voice, and typography, ensuring consistency across all communication channels, including your website, social media, and advertising campaigns. This establishes familiarity and trust with your audience, making your brand more distinctive and recognisable.
Get started with our top 10 things to include in your brand style guide
2. Use content marketing to your advantage
Content Marketing is an essential tool for building visibility and credibility for your brand.
Here are some of the most popular tips to give you a head start on creating fantastic content:
Create a content strategy: Identify your target audience’s pain points, needs, and desires and create a content strategy that addresses these issues to provide value to your readers.
Know your audience: Conduct qualitative research (such as interviews) and market research to deeply understand your target audience in a human, authentic way.
Use different types of content: Select the most suitable content format for your audience and brand, among options such as blog posts, social media content, videos, and podcasts, to effectively engage with them.
Create high-quality content: Create effective, high-quality, engaging, and informative content by using natural language, relevant examples, and stories that resonate with your audience to make your content more memorable.
Use SEO: Utilise SEO tactics, including keywords, to improve your website’s visibility and drive traffic by ranking higher in search engine results- a process that’s commonly known as “content optimisation” in the digital world.
Be consistent: To maintain an effective content marketing strategy, it’s important to establish and adhere to a consistent schedule for content creation and sharing.
A great way to determine what works for you in a tailored, specialised way is with a BlueMelon bespoke creative content workshop.
3. Leverage Social Media
Businesses can use social media’s power to build their brand by posting high-quality content, such as relevant industry news, behind-the-scenes glimpses, and product updates. This keeps your audience engaged and informed about your products and services and inevitably can help increase brand awareness by fostering a sense of community among your followers.
Additionally, by sharing valuable insights and engaging with your audience, you can establish yourself and your brand as credible and trustworthy sources of information in your industry. As a result, you get increased customer loyalty, brand advocacy, and ultimately, more sales!
A great way to share who you are on social media is by highlighting your company culture and updates directly from the source. That way, you’re not only telling the story of your brand’s products or services, but who you really are at the core as humans. Check out the BlueMelon Instagram for inspiration on showcasing company culture online (margaritas and surfboards included.)
Choose a social media platform that aligns with your business objectives:
Facebook: With over 2 billion active users, Facebook is the go-to platform for businesses looking to quickly increase brand awareness and engage with their audience through posts, comments, and messages
Twitter: Twitter is ideal for businesses looking to share timely updates and news, as its fast-paced nature allows for real-time engagement with the audience and participation in industry-related conversations.
Instagram: Instagram is a visually-focused platform that works well for businesses with visually appealing products or services, allowing them to build brand awareness and showcase their brand’s personality.
LinkedIn: LinkedIn is an ideal platform to establish oneself as a thought leader and share informative content. We’re proud to be LinkedIn certified content experts connecting B2B brands and their content to the right people.
Here are some additional tips to keep in mind for building brand recognition:
To use social media effectively, consider the following:
- Use relevant hashtags to increase the reach of your posts
- Engage with your followers by responding to comments, messages and mentions
- Be consistent by posting regularly and at optimal times for your audience
- Monitor and measure your results to track your social media metrics
- Adjust your strategy accordingly to understand what is working and to make informed decisions for the future
4. Collaborate with influencers
Collaborating with influencers and thought leaders on social media can broaden your audience and enhance your brand’s credibility.
Moreover, partnering with respected figures in your industry can establish your brand as trustworthy and authoritative, resulting in increased brand recognition and the potential for new customers.
To find the right collaborator, research potential candidates in your industry with an engaged following that aligns with your brand’s values.
Engage, share, collaborate and be transparent when partnering with influencers and thought leaders to ensure a mutually beneficial arrangement that provides value to both parties.
5. Exceptional customer service
When a brand provides exceptional customer service, it can strengthen its reputation and increase customer loyalty as satisfied customers are more likely to recommend and continue using its products or services.
By doing so, your business gains positive word-of-mouth, repeat customers, and a unique differentiation which ultimately increases brand recognition and visibility.
So, start being responsive to any enquiries, offer helpful guidance, and go that extra mile to meet your customers’ needs today.
And, that’s it really. Your 5 ways to build brand recognition, credibility and visibility.
If you need personalised advice on building your brand recognition and visibility, we are here to help. Book a free 15-minute consultation with our experts to discuss your brand strategy and content marketing plan.
