Topic Ownership
Using the insights from your content audit, we’ll identify the low noise and high engagement topics where your brand has the best chance of being heard.
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- Content Marketing Services -
WE CREATE BEAUTIFUL CONTENT THAT INSPIRES ACTION
We’re a passionate team of content creators, storytellers and strategic thinkers. We’ve got the secret sauce that’ll win your customer’s hearts.
ARE YOU DROWNING IN A CONTENT WHIRLPOOL? NEED TO TURN HEAVY AND COMPLEX MESSAGES INTO FRIENDLY, CONSUMABLE CONTENT SNACKS?
We can help. We believe that storytelling matters, beautiful design matters and meaningful, helpful, on brand content matters.
Outstanding content engages on every level – practically, visually and emotionally. We get it and we’re here to help with full spectrum content marketing campaigns or just the bits you need.
Outstanding content engages on every level – practically, visually and emotionally. We get it and we’re here to help with full spectrum content marketing campaigns or just the bits you need.
Brand Intent
Where does your brand have permission to play and who do they wanna be?
Content Audit
Taking stock of your content offering, gaps, white space and competition.
Content Strategy
We combine insights with creativity to define content pillars, channels, themes and tactics.
Content Planning
Getting your content onto the right channels, in front of the right people at the right time.
Content Creation
Fully customized branded content that stands apart from the competition.
Content Production
We will make it happen – fast, high quality, hassle free.
Here’s how we identify the topics that will attract an interested and engaged audience.
So… What do you wanna talk about?
Trending Content
Quick turnaround, opportunistic, topical content, with a human touch.
Search Queries
We take insights from search data to get inside your target audience’s heads. Mwa ha ha.
Straight to the Source
We’ll get the inside goss from the experts in your industry or organisation.
A/B Testing
We love running experiments on which words, phrases, images and other elements work best for your audience. Even the simplest changes can have a big impact.
Topic Ownership
Using the insights from your content audit, we’ll identify the low noise and high engagement topics where your brand has the best chance of being heard.
Trending Content
Quick turnaround, opportunistic, topical content, with a human touch.
Search Queries
We take insights from search data to get inside your target audience’s heads. Mwa ha ha.
Straight to the Source
We’ll get the inside goss from the experts in your industry or organisation.
A/B
Testing
We love running experiments on which words, phrases, images and other elements work best for your audience. Even the simplest changes can have a big impact.
Helping your content take a stand that matters.
We drive business value by developing a clear strategy, develop creative concepts and execute your content needs beautifully and efficiently.
Here’s what our co-creation process looks like:
You are in great company.
As a LinkedIn Content Marketing Partner, we’ve been selected by LinkedIn to create content for their platforms using tried and tested best practices. Our team has created 100s of campaigns to help LinkedIn and their clients deliver awesome content and experiences. We know what works.
So whether it’s engaging content campaigns with great download rates, brand communications, social media, landing pages or digital experiences, we will harness the best content practices to create amazing content and campaigns for you.
From the largest international campaigns to a local campaign here in Oz, you can be assured of best in class content, from a friendly and enthusiastic team.
How we've done it
brilliantly for others.
brilliantly for others.
Content Workshop / Content Strategy / Campaign Journey / Buyer Persona / Email Automation / Copywriting / Live Action Video
Content Marketing
How content connected with the beating heart of the travel industry
Content Strategy | Digital Campaign | Infographics | eBook | Landing Page | Localisations
Content Marketing
How we helped teach the LinkedIn community on how to use Company Pages
Campaign journey | Buyer persona | Animated videos | LinkedIn Content Campaign
Content Marketing
Delivering an above benchmark content campaign for Dell
LET’S DIG DEEP, GET TO KNOW YOUR AUDIENCE AND CO-CREATE A CONTENT STRATEGY THAT PEOPLE CAN FALL IN LOVE WITH
Working through your content strategy, tone of voice and execution can help you work through your content challenges and prepare for any communication
LET’S DIG DEEP, GET TO KNOW YOUR AUDIENCE AND CO-CREATE A CONTENT STRATEGY THAT PEOPLE CAN FALL IN LOVE WITH
Working through your content strategy, tone of voice and execution can help you work through your content challenges and prepare for any communication
Free resources.
Content Strategy Template
We’ll get the inside goss from the experts in your industry or organisation.
5 ways to improve your content on LinkedIn
Does your LinkedIn content need a makeover? Better content is just 5 steps away.
7 steps to boost your Content Marketing reach on LinkedIn
If you want to supercharge the reach of your content, we’ve got 7 easy ways to do it.
Free Resources.
Content Strategy Template
We’ll get the inside goss from the experts in your industry or organisation.
5 ways to improve your content on LinkedIn
Does your LinkedIn content need a makeover? Better content is just 5 steps away.
7 steps to boost your Content Marketing reach on LinkedIn
If you want to supercharge the reach of your content, we’ve got 7 easy ways to do it.
Some of the people who love us.
“We have engaged Bluemelon to assist us with a number of projects in the past and have been really impressed with their work. From workshops, to copy, to creative execution resulting in thoughtful, well-rounded assets that speak to our target audience. They're also a lovely team to work with!”
Niamh
Marketing Manager
Instructure
“I am blown away from all your thought, care and hard work you have put. We came to you with a ton of asks to help reimagine how all our products fit together. And boy, did you deliver. The whole world came alive. I am so impressed with how you stitched together all the pieces in a beautiful, delightful story.”
Arjun
Senior Product Marketing Manager LinkedIn (NY, USA)
“BlueMelon really set the standard with the Company Pages toolkit and video series, which is now a valuable resource not just for APAC, but for LinkedIn globally.”
Kate
Content Marketing Manager APAC
LinkedIn
Latest news.
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