October 2020 - BlueMelon Design

BlueMelon Design

Month: October 2020

Why you should use direct mail marketing in your lead generation

THE SITUATION When looking to make an impact in brand awareness campaigns, it’s imperative to stick in people’s minds. Put yourself in the shoes of a marketing or sales director. When you’re receiving multiple sales propositions a day through various inboxes , it’s easy to lose interest. And, depending on your recipient’s level of seniority, …

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Telstra: A Content Strategy & Digital Experience to educate wifi customers

Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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