Search Results: branding

  • Why your brand needs a strategy (and 4 clever moves you can make to create one)

    Posted by Rach 30/06/20

    As I strolled through my local supermarket recently, I spotted a shampoo and conditioner, placed in one of those all too obvious aisle ends. Eyes widening, I inspected the pretty packaging. On closer inspection, I noted an even prettier price, burning itself onto my retinas by way of a flappy, neon-yellow ticket.  Sign me up. […]

    *
  • Stupidity allowed. The importance of building confidence in a creative team

    Posted by Loli 14/01/20

    It’s my turn to write something, hopefully, design-related. From my always-junior without-any-area-of-expertise that can-do-a-bit-of-everything perspective. I’d like to write about a topic I’m not an expert in – actually the opposite – an issue I’ve always struggled with: self-confidence. From my very first project at uni, up to the last one I’ve been working on […]

    *
  • Why a photography style is vital to your brand identity (and how to use stock if you have to)

    Posted by Rach 05/01/20

    It’s true what they say; a picture can say a thousand words. Which is why when it comes to photography, you need to choose imagery that says all the right things about your brand. Sounds like a simple enough task? Perhaps not. Like so many things in life, the hardest part is getting started, but […]

    *
  • Keeping the spark alive between you and your brand

    Posted by Rach 22/11/19

    There are ten words, guaranteed to break your designers heart. “Could you supply it in a format I can edit?” Ouch. And, if you’ve just completed a branding project, double ouch. The reasons we may sigh when we hear this question are varied. You might assume our tears roll because of the financial impact – […]

    *
  • Are your assets distinctive?

    Posted by Rach 07/11/19

    If you work in, around or near anything to do with brands and marketing, you may be familiar with the term ‘distinctive assets’. If these words have only ever brushed past your eardrums briefly, and you want to know more about what they are, then this is the blog for you.  What are ‘distinctive assets’? […]

    *
  • Are Preconceived Misconceptions Holding You Back?

    Posted by Cath 28/03/19

    Don’t be the Office Blocker! By The Cathonator Have you ever refused to watch a movie – let’s say a kids’ movie – because you are an adult and you think it’s going to be awful? But, there’s a situation (maybe years later) where you’re FORCED to watch it and you end up…LOVING it!? Well, […]

    *
  • Yahoo7 Digital Stars & BlueMelon Design

    Posted by Juan 09/07/15

    The Yahoo7 Digital Stars Program is now in its 4th year and received a record number of entries this year, with over 155% increase year on year. For the 3rd consecutive year, Yahoo7 enlisted BlueMelon Design to assist with their identity design, marketing collateral, digital ads, invitations and event elements for the Digital Stars Program. […]

    *
  • FinanceConnect & BlueMelon Design

    Posted by BMD 25/05/15

    In the words of Bob Dylan, “The Times They Are a-Changing”. Well aware of this, the LinkedIn Marketing Solutions team turned to a trusted design agency, BlueMelon Design to help them with FinanceConnect. Part of the challenge was to create several assets which were used at the event by numerous key speakers in different locations […]

    *
  • Yahoo7 Advertising & BlueMelon Design

    Posted by Jacs 14/05/15

    At BlueMelon, two things are true; we’re here to help and we LOVE to help. Lately, we’ve been found holed up in the studio helping Yahoo7 “bring it together” and supporting them to realise their mission to “make the world’s daily habits inspiring and entertaining.” Yahoo7’s research shows that their mobile audience is “up 31% year on […]

    *
  • Nectar ColdPressed Juices

    Posted by Jacs 22/04/15

    We’ve always liked to think that BlueMelon’s designs are delicious and refreshing. Turns out our clients are too! Before partnering with BMD, the ever so delicious Nectar Cold Pressed juice was struggling with their branding and packaging design and failing to find a foot in the market. Nectar’s two founding sisters, Kym and Jacinta, kept getting […]

    *
  • BMD Partnering with integratedliving

    Posted by Juan 09/03/15

    The BlueMelon Design team are thrilled to announce our latest client contract; a rebrand for award winning non-profit organisation, integratedliving. After a rigorous three-month pitch process against some tough competition, we were awarded the contract in December 2014 and have begun work envisioning and redesigning integratedliving’s new Brand Architecture Strategy. Since then we’ve been traveling […]

    *
*filters