BlueMelon Design

Month: April 2020

Telstra: A Content Strategy & Digital Experience to educate wifi customers

Strong signal, weak knowledge base Diffusing frustration and creating a better experience for home Wi-Fi users. Content | Social | Research & Innovation Research, Blog Post, Video, Social posts, Content Audit, A/B Testing Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. In …

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A stand-out brand and communications to help a not for profit make an impact

Could you go for a week without speaking? We partnered with St Lucy’s School to rebrand their fundraiser, ‘Week Without Words’ which raises funds and awareness for children with communication disabilities. BRAND & BRAND COMMUNICATION | CONTENT & SOCIAL Brand Identity, Tone of Voice, Photography, Character design, Posters, Cards The lovely people at St Lucy’s …

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Testing Home Dashboard App Onboarding ExperienceTurning observations into insights

Testing Home Dashboard App Onboarding ExperienceTurning observations into insights Telstra needed to find out whether the onboarding experience for their Telstra Home Dashboard™ App would resonate with their audience. Was it intuitive, easy to use and friendly? Design Thinking | Usability Testing | Facilitation | Insight Analysis | Reporting Digital Experiences   How could we …

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